Campaign Imminent: Swipesum taps PR AOR (Score 47)

Sales Lead: Swipesum selected Uproar as its PR AOR.

• The company will likely:
  • Launch a new campaign
  • Implement strategy shifts
  • Return to higher spend
  • Seek additional new agency partners
• Target demographic: 
  • Business DMs

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • Swipesum hasn't utilized digital ads since 2018 but likely will now that it's shifting its strategy with the new AOR.

Additional agency insights:

• Opportunity: Since PR hires often precede additional agency reviews, get in touch soon to offer media, creative, digital analytics, social media management, programmatic, influencer, experiential, and/or multicultural services.
• Current agency roster:
  • ​​​​​​​Uproar: PR AOR (August 2023)

Insight Sources: Digital spend insights estimated by Pathmatics.