B2B Opps: DailyPay teams up with Houston Rockets, hires CMO (Score 59)

Sales lead: Reach out if you can help this company increase awareness.

DailyPay recently entered a long-term deal to become the official On-Demand Pay Partner of the Houston Rockets and Toyota Center.
The company will also serve as presenting sponsor of the Rockets' Employee of the Month program.

In other news:

Target demographic: Businesses that need on-demand payment services

The company will likely:

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

YTD spend: DailyPay spent about $1.6k on national TV ads YTD, a huge decrease from $233.9k spent in this channel during the same time period of 2022.
2021-2022 spend: Full-year spend equaled $216.5k in 2021 and $233.9k in 2022.
Ad programming: It placed ads during NHL Hockey.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

YTD spend: DailyPay spent around $31.1k on digital display ads YTD, a significant decrease from $1m spent in this channel during the same time period of 2022.
YTD data: 4.9m impressions via Facebook (65%), Instagram (19%), and desktop display (17%).
2021-2022 spend: Full-year spend equaled $1.2m in 2021 and $1m in 2022.
Ad location: It placed 89% of these ads directly onto sites such as facebook.com, instagram.com, shrm.org, and ebay.com. It placed 11% of these ads through multiple indirect channels onto sites such as fandom.com, slashdot.org, cnn.com, sfgate.com, and vox.com.

Agency analysis:

Opportunity: Contact the new CMO to see if you can pick up some of DailyPay's business.
- We have not confirmed any current agency relationships for this company.

Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics.

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