Hydration Brands YTD Spend Report: August 2023
Below you'll find a chart of hydration brands (drinks, powders, etc) and their spending habits in digital and TV. The pursuit of hydration in the US (and of preventing/getting rid of those pesky hangovers) has exploded in the last few years and more brands are getting into the crowded field. While some key contacts are provided below, visit the Winmo profiles of the brands (via links) to find additional contacts that could get you on the road to revenue in the coming months!
| Brand | Edge Leads | YTD Digital | FY 2022 Digital | FY 2021 Digital | YTD TV | FY 2022 TV | FY 2021 TV |
| Bai Flavored Water | N/A | $5.5m | $1.6m | $3.4m | x | x | x |
| BodyArmor | Edge Lead | $4m | $7.7m | $7.7m | x | x | x |
| Bolt24 | N/A | $0 | $0 | $6m | $0 | $0 | $12.6m |
| Cure | Edge Lead | $141.7k | $138.2k | $380.7k | x | x | x |
| Essentia Water | Edge Lead | $1.6m | $5.7m | $10m | x | x | x |
| Gatorade | Edge Lead | $22.5m | $60m | $36.3m | $45m | $53.3m | $43m |
| Harmless Harvest Coconut Water | N/A | $323k | $536kk | $500k | x | x | x |
| Liquid IV | N/A | $11.9m | $16.5m | 13.3m | $0 | $917.7k | $0 |
| Mio | N/A | $600 | $1.7m | $6.8m | $0 | $396.3k | $4m |
| Nuun Sport | N/A | $2.9m | $3.6m | $2.7m | x | x | x |
| Pedialyte | N/A | $16.6m | $16.6m | $16.7m | $5.8m | $19.3m | $29m |
| Powerade | Edge Lead | $633.4k | $461.7k | $5.4m | $11.7m | $11m | $23.7m |
| Propel | Edge Lead | $639.8k | $3m | $7.6m | $4.1m | $9.4m | $6.5m |
| Roar Organic | N/A | $207.5k | $778.3k | $512.2k | x | x | x |
| Six Star | Edge Lead | $575.7k | $72.5k | $487.2k | $18.7k | $0 | $0 |
| Vita Coco | Edge Lead | $42.7k | $829k | $1.2m | x | x | x |
| Vitaminwater | Edge Lead | $5m | $7.8m | $13.8m | $1.6m | $3m | $3m |
