Female Gen-X, Boomer Opps: Evernow taps new CMO

Sales Lead: Dana Rosenberg joined Evernow as its CMO in June 2023.

  • Rosenberg was previously the marketing VP at Dolls Kill.
    • In this role, she led a team of at least 15 and owned the menopause treatment company's full-stack digital marketing and growth strategy.
  • At Evernow, Rosenberg succeeds Alissa Reiter, who joined the company as its first CMO in September 2021 and departed in 2022.
  • The company will likely:
    • Shift strategy
    • Return to higher spend
    • Seek new agency partners
  • Target demographic
    • Gen-X and boomer women

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Evernow hasn't utilized digital ads since it spent approximately $215.6k in 2021.
    • 2021 data: In 2021, the company earned ~23m digital impressions via Instagram ads.
  • Additional channel insights  
    • Evernow invests in Google Ads and Facebook ads.

Additional agency insights:

  • Opportunity: Get on Rosenberg's radar soon in case agency reviews follow her hire.
  • Current agency roster:
    • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.