Female Gen-X, Boomer Opps: Evernow taps new CMO
Sales Lead: Dana Rosenberg joined Evernow as its CMO in June 2023.
- Rosenberg was previously the marketing VP at Dolls Kill.
- In this role, she led a team of at least 15 and owned the menopause treatment company's full-stack digital marketing and growth strategy.
- At Evernow, Rosenberg succeeds Alissa Reiter, who joined the company as its first CMO in September 2021 and departed in 2022.
- The company will likely:
- Shift strategy
- Return to higher spend
- Seek new agency partners
- Target demographic:
- Gen-X and boomer women
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Evernow hasn't utilized digital ads since it spent approximately $215.6k in 2021.
- 2021 data: In 2021, the company earned ~23m digital impressions via Instagram ads.
- Additional channel insights
- Evernow invests in Google Ads and Facebook ads.
Additional agency insights:
- Opportunity: Get on Rosenberg's radar soon in case agency reviews follow her hire.
- Current agency roster:
- No current agency relationships yet confirmed
Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.