Campaign Imminent: Federal Donuts taps new agency partner (Score 58)

Sales Lead: Federal Donuts is now working with Brownstein.

• The company will likely:
  • Launch a new campaign soon
  • Make forays into new advertising channels
  • Ramp up spend
  • Seek additional agency partners
• Target demographic: 
  • Millennials in and around PA

Recent leadership shifts:

• This shift closely followed the January 2023 appointment of marketing and PR director Lauren Correia.
  • ​​​​​​​Correia joined the company in 2013 as its digital manager.

Additional spending insights:

• Our resources do not yet reflect spend for this company, but it will likely bolster advertising efforts as it continues pursuing growth.

Additional agency insights:

• Opportunity: In case additional agency reviews follow this one, reach out soon to offer PR, media, digital, experiential, influencer, and/or multicultural services.
• Current agency roster:
  • ​​​​​​​Brownstein: Creative AOR (July/August 2023)​​​​​​​