Campaign Imminent: Federal Donuts taps new agency partner (Score 58)

Sales Lead: Federal Donuts is now working with Brownstein.

  • The company will likely:
    • Launch a new campaign soon
    • Make forays into new advertising channels
    • Ramp up spend
    • Seek additional agency partners
  • Target demographic
    • Millennials in and around PA

Recent leadership shifts:

  • This shift closely followed the January 2023 appointment of marketing and PR director Lauren Correia.
    • ​​​​​​​Correia joined the company in 2013 as its digital manager.

Additional spending insights:

  • Our resources do not yet reflect spend for this company, but it will likely bolster advertising efforts as it continues pursuing growth.

Additional agency insights:

  • Opportunity: In case additional agency reviews follow this one, reach out soon to offer PR, media, digital, experiential, influencer, and/or multicultural services.
  • Current agency roster:
    • ​​​​​​​Brownstein: Creative AOR (July/August 2023)​​​​​​​