Idaho State University issues RFP for marketing services
Due Date: September 28, 2023; questions due July 26
Scope of Work: Idaho State University is requesting proposals from experienced and qualified vendors to create and lead strategic implementation of marketing deliverables that drive the University’s brand development, recruitment, outreach, and marketing goals.
Goals: (More information about Idaho State University’s Strategic Plan Performance Measures tied to our goals can be found at isu.edu/strategicplan.)
- Increase Student Access, Opportunity, Retention, and Success
- Increase access and enrollment using targeted recruitment efforts o Improve student retention by strengthening students’ ISU experience
- Improve ISU’s graduation rate
- Strengthen Programmatic Excellence
- Attract, support, and retain outstanding faculty and staff
- Enhance ISU’s infrastructure
- Increase the number of nationally recognized programs
- Align ISU’s programs with community, regional, and national needs
- Cultivate External Partnerships
- Increase the number of relationships with corporate, non-profit, and government entities
- Maximize the impact of new and existing partnerships to support ISU’s mission
- Expand collaborations with K-12 and post-secondary educational institutions
- Expand Research, Clinical, and Creative Activities
- Enhance faculty’s ability to initiate research and innovative projects
- Increase productivity in research, scholarly, and creative activities
- Engage students in Interprofessional Educational and/or clinical research
- Enhance ISU student research, clinical, and creative opportunities
- Energize the Bengal Community
- Enhance student life and engagement
- Increase faculty and staff connection, engagement, and recognition
- Increase alumni connections to and participation with ISU
- Increase ISU’s impact on its communities
Target Markets:
- First-time students and/or high school graduates
- In-state transfer students
- Parents/guardians of prospective students
- Additional general awareness of a statewide audience
Contact: Wendy Holder // holdwend@isu.edu
