Decision Makers on the Move Recap: Week of July 3 - 7, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Cart.com
Remington Tonar
CCO
65
06/2023
No
Edge Lead
Co-Founder - Cart.com
Casper
Jeff Willard
Chief Growth & Marketing Officer
69
05/2023
Yes
Edge Lead
President - Healthy Lifestyle Brands
Casper
Rebecca Traverzo
Media & Activation VP
69
05/2023
Yes
Edge Lead
Global Marketing & Consumer Products EVP - PLBY Group
DHI
Amy Heidersbach
CMO
58
06/2023
Yes
Edge Lead
CMO - Helping Hands Community
Marqeta
Karna Crawford
CMO
58
06/2023
Yes
Edge Lead
US Marketing Lead - Ford Motor Company
Peter Millar
Kevin O'Connor
CMO
49
06/2023
Yes
Edge Lead
Global Buzz Marketing & Sports Strategy Lead - Apple
SPB Hospitality
Casey Terrell
CMO
70
05/2023
Yes
Edge Lead
CMO - Crystal
SPB Hospitality
Josh Kern
CEO
70
06/2023
No
Edge Lead
CMO - SPB Hospitality
T-Mobile
Vinayak Hegde
Consumer CMO
75
01/2023
Yes
Edge Lead
Advisor - Wheels Up
The Huntington National Bank
Vijay Konduru
EVP & CMO
64
06/2023
Yes
Edge Lead
CMO & Customer Success Head - Extra Card
Udemy
Genefa Murphy
CMO
58
07/2023
Yes
Edge Lead
CMO - Five9
Vans
Drieke Leenknegt
Global CMO
57
07/2023
Yes
Edge Lead
CMO - Timberland
Wasabi Technologies
Michael Welts
CMO
49
05/2023
Yes
Edge Lead
CMO - Aviatrix