Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Cart.com |
Remington Tonar |
CCO |
65 |
06/2023 |
No |
Edge Lead |
Co-Founder - Cart.com |
Casper |
Jeff Willard |
Chief Growth & Marketing Officer |
69 |
05/2023 |
Yes |
Edge Lead |
President - Healthy Lifestyle Brands |
Casper |
Rebecca Traverzo |
Media & Activation VP |
69 |
05/2023 |
Yes |
Edge Lead |
Global Marketing & Consumer Products EVP - PLBY Group |
DHI |
Amy Heidersbach |
CMO |
58 |
06/2023 |
Yes |
Edge Lead |
CMO - Helping Hands Community |
Marqeta |
Karna Crawford |
CMO |
58 |
06/2023 |
Yes |
Edge Lead |
US Marketing Lead - Ford Motor Company |
Peter Millar |
Kevin O'Connor |
CMO |
49 |
06/2023 |
Yes |
Edge Lead |
Global Buzz Marketing & Sports Strategy Lead - Apple |
SPB Hospitality |
Casey Terrell |
CMO |
70 |
05/2023 |
Yes |
Edge Lead |
CMO - Crystal |
SPB Hospitality |
Josh Kern |
CEO |
70 |
06/2023 |
No |
Edge Lead |
CMO - SPB Hospitality |
T-Mobile |
Vinayak Hegde |
Consumer CMO |
75 |
01/2023 |
Yes |
Edge Lead |
Advisor - Wheels Up |
The Huntington National Bank |
Vijay Konduru |
EVP & CMO |
64 |
06/2023 |
Yes |
Edge Lead |
CMO & Customer Success Head - Extra Card |
Udemy |
Genefa Murphy |
CMO |
58 |
07/2023 |
Yes |
Edge Lead |
CMO - Five9 |
Vans |
Drieke Leenknegt |
Global CMO |
57 |
07/2023 |
Yes |
Edge Lead |
CMO - Timberland |
Wasabi Technologies |
Michael Welts |
CMO |
49 |
05/2023 |
Yes |
Edge Lead |
CMO - Aviatrix |