Lux Speed hires first-ever CMO (Score 66)

Sales lead: This company signals it is more focused on marketing by hiring a CMO. 

• Lux Speed (LS) created a new position by naming Jennie Rios CMO earlier this year. 
• Rios joins from Blue Stream Fiber, where she served as residential sales VP. 
• LS launched in 2020 and offers bulk internet services. 

Target demographic: Apartment owners & property management 

The company will likely:

• Start investing in national advertising
• Seek agency assistance
• Build out marketing staff 

 Spending analysis:

• No national spend data has been reported by iSpot, Adbeat, or Pathmatics.

Agency analysis:

• Opportunity: CMO hires are the number one sign of upcoming agency appointments. 
  • We have not confirmed any agency relationships for LS. 
  • I advise offering PR/communication services first. 

Contacts:

Jennie Rios
Chief Marketing Officer
jrios@luxspeed.io

Shelby Sisler Fenton
Marketing Manager
ssisler@luxspeed.io

Abigail Baker
Marketing Specialist
abaker@luxspeed.io