B2B Opps: Muck Rack taps first-ever CMO (Score 80)

Sales Lead: Muck Rack (MR) just appointed its first-ever CMO, Lisa Landa.

• Landa joined from Applause, where she filled the same position.
• She will focus on advancing MR's unique industry value proposition as she leads the company's marketing organization.
• The company will likely:
  • Implement strategy shifts
  • Return to higher spend
  • Seek new agency partners
• Target demographic: 
  • Business DMs

Additional recent leadership shifts:

• The company also named Gabrielle Smith as its product marketing director in June 2023.
  • Smith was previously Aircall's product marketing VP.

Additional recent news:

• In 2022, MR landed its first funding round, a $180m Series A minority investment led by Susquehanna Growth Equity.
• MR has experienced rapid, profitable growth within the past several years.

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: MR hasn't utilized digital ads since spending around $100 in 2021.
  • 2021 data: It earned approximately 57.1k digital ads in 2021 via desktop display ads placed via Quantcast onto yahoo.com.
• Additional channel insights  
  • The company utilizes Google Ads.

Additional agency insights:

• Opportunity:
• Current agency roster:

Insight Sources: Funding insights by Crunchbase; digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.