Elfster taps communications AOR (Score 16)

Sales lead: This appointment will likely lead to higher ad spending & additional agency hires. 

• Elfster appointed SourceCode Communications as its US communications AOR in July 2023.
• The agency is responsible for boosting brand awareness, improving market position, and spurring growth. 
• It will also handle media relations, strategic counsel, brand building, and thought leadership.

Target demographic: Millennials with a female skew

The company will likely:

• Increase digital ad spend
• Diversify digital ad placement
• Build out the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Elfster spent around $110.3k on digital display ads YTD after not allocating any budget toward the channel during the same time period of 2022. 
• YTD data: 16.4m impressions via Instagram (53%) and Facebook (47%). 
• 2021-2022 spend: Full-year spend jumped 32% from $671.3k in 2021 to $888.5k in 2022. 
• Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

• Opportunity: Get in touch now to offer creative, media, digital, or social media assistance. 
• Current roster:
  • SourceCode Communications: communications AOR

Insight Sources: Digital spend insights estimated by Pathmatics.