Female Millennial Opps: Cuyana hires CMO amid spend increases (Score 50)

Sales lead: Contact the new CMO now to be top-of-mind. 

• Cuyana hired Max Lishansky as CMO, effective June 2023.
• Lishansky brings experience from his most recent position as CMO of Outerknown. 
• He now leads all of Cuyana's marketing initiatives. 

Target demographic: Millennial women 

The company will likely:

• Continue ramping up digital spend
• Diversify digital ad placement
• Outsource some marketing duties to agencies

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Cuyana spent approximately $208.2k on digital display ads YTD, a significant increase from $25.7k spent in this channel during the same time period of 2022. 
• YTD data: 29.5m impressions via Instagram (64%) and Facebook (36%). 
• 2021-2022 spend: Full-year spend increased by 32% from $76k in 2021 to $100.3k in 2022. 
• Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

• Opportunity: CMO hires are the number one sign of possible agency appointments. 
  • We have not confirmed any current agency relationships. 

Insight Sources: Digital spend insights estimated by Pathmatics.