Bang Energy to be acquired by Monster (Score 68)

Sales lead: The acquisition may lead to agency hires & spend shifts. 

• Bang Energy will reportedly be acquired by Monster Energy. 
• The deal is worth $362m, but it is still subject to regulatory approval. 
• If the deal does not go through, Bang will likely have to halt operations. 

In other news:

• Bang promoted Meg Owoc to marketing SVP in February 2023.
• She joined the company in 2010 and most recently served as senior marketing director. 

Target demographic: Gen-Z & millennials with a male skew

Now that it is under new ownership, the company will likely:

• Increase ad spend
• Try new marketing methods
• Hire agency partners

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Bang spent around $50.5k on digital display ads YTD, just 16% of the $320.2k spent in this channel during the same time period of 2022. 
• YTD data: 7.2m impressions via Instagram (62%) and Facebook (38%). 
• 2021-2022 spend: Full-year spend jumped from $180k in 2021 to $372.8k in 2022. 
• Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

• Opportunity: You may be able to pick up some of Bang's business now that it is under new ownership.
  • It does not have any current agency relationships. 

Insight Sources: Digital spend insights estimated by Pathmatics.