Gen-Z, Millennial Opps: Egglife Foods kicks off first push from new AOR (Score 72)
Sales lead: Get in touch now to offer ad space. 
- Egglife Foods just launched a new campaign called "The Perfect Wrap for That."
- It is being supported by video, OOH, podcast, digital, social, search, and influencers.
- The ads feature celebrity influencer Ross Mathews.
- This is the first campaign from Egglife's new AOR, Haberman, which we told you about in January.
Target demographic: Millennials seeking healthy options
The company will likely:
- Continue increasing ad spend
- Partner with additional influencers
- Try new ad channels
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Egglife spent nearly $1.2m on digital display ads YTD, a huge hump from $404.3k spent in this channel during the same time period of 2022.
- YTD data: 232.7m impressions via Instagram (61%), Facebook (22%), and mobile display (17%).
- 2021-2022 spend: Full-year spend plummeted from $3.7m in 2021 to $474.1k in 2022.
- Ad location: It placed 83% of these ads directly onto sites such as instagram.com, facebook.com, mediotiempo.com, rivals.com, and q13fox.com. It placed 17% of these ads indirectly through Zeta and Rocket Fuel onto sites such as foxnews.com, xda-developers.com, accuweather.com, nydailynews.com, and imgur.com.
Agency analysis:
- Opportunity: You may be able to pick up project-based work.
- Current roster:
- Haberman: creative, meda, & PR AOR
Insight Sources: Digital spend insights estimated by Pathmatics.
