Lookout names PR AOR amid spend increases (Score 51)

Sales lead: Contact this company's DMs now to be top-of-mind because agency reviews tend to follow one another. 

  • Lookout selected Fight or Flight as its US PR AOR in May 2023. 
  • Fight or Flight is responsible for media relations, strategy, and creative. 
  • Lookout started the review process in February and chose Fight or Flight over two unnamed competitors. 
  • We predicted agency appointments when told you about Lookout hiring Deb Wolf as CMO last year

Target demographic: Consumers, businesses, & government agencies that need cybersecurity services

The company will likely:

  • Continue increasing digital spend
  • Build out its agency roster
  • Ramp up promotional activity

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Lookout spent about $43.8k on digital display ads YTD, a 32% increase from $33.2k spent in this channel during the same time period of 2022. 
  • YTD data: 1.7m impressions via desktop display (88%) and mobile display (12%). 
  • 2021-2022 spend: Full-year spend increased by 24% from $27.3k in 2021 to $34k in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as cio.com, techtarget.com, informationweek.com, searchsecurity.techtarget.com, and sports.yahoo.com. 

Agency analysis:

  • Opportunity: PR appointments commonly precede additional agency hires, so get in touch now to see if this company needs any more assistance.
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics