Lookout names PR AOR amid spend increases (Score 51)

Sales lead: Contact this company's DMs now to be top-of-mind because agency reviews tend to follow one another. 

• Lookout selected Fight or Flight as its US PR AOR in May 2023. 
• Fight or Flight is responsible for media relations, strategy, and creative. 
• Lookout started the review process in February and chose Fight or Flight over two unnamed competitors. 
• We predicted agency appointments when told you about Lookout hiring Deb Wolf as CMO last year. 

Target demographic: Consumers, businesses, & government agencies that need cybersecurity services

The company will likely:

• Continue increasing digital spend
• Build out its agency roster
• Ramp up promotional activity

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Lookout spent about $43.8k on digital display ads YTD, a 32% increase from $33.2k spent in this channel during the same time period of 2022. 
• YTD data: 1.7m impressions via desktop display (88%) and mobile display (12%). 
• 2021-2022 spend: Full-year spend increased by 24% from $27.3k in 2021 to $34k in 2022. 
• Ad location: It placed 100% of these ads directly onto sites such as cio.com, techtarget.com, informationweek.com, searchsecurity.techtarget.com, and sports.yahoo.com. 

Agency analysis:

• Opportunity: PR appointments commonly precede additional agency hires, so get in touch now to see if this company needs any more assistance.
• Current roster:
  • Fight or Flight: PR AOR

Insight Sources: Digital spend insights estimated by Pathmatics.