Uber announces global media review (Score 62)

Sales lead: Reach out to this company's DMs now to participate in the media review.

• Uber is searching for a new global media AOR. 
• The remit is for media strategy, planning, and buying. 
• EssenceMediacom is the incumbent, and IDComms is managing the review. 
• The review includes Uber Rides, Uber Eats, and Postmates. 
• We told you about Uber's new campaign earlier this month. 

Target demographic: Gen-X

The company will likely:

• Revise media strategy after it picks a new AOR
• Review other agency relationships
• Increase ad spend (recent campaign launch)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

• Please click here to view our national TV ad spend chart for Uber, Uber Eats, and Postmates. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Uber spent approximately $27.2m on digital display ads YTD, a 15% increase from $23.6m spent in this channel during the same time period of 2022. 
• YTD data: 2.9b impressions via desktop display (47%), YouTube (25%), Instagram (16%), Facebook (7%), Twitter (3%), and desktop video (2%). 
• 2021-2022 spend: Full-year spend plummeted by 48% from $128.1m in 2021 to $67m in 2022. 
• Ad location: It placed 100% of these ads directly onto sites such as youtube.com, instagram.com, facebook.com, twitter.com, and twitch.tv. 

**The above digital spend information includes all of Uber's subsidiary brands.**

Additional channel insights  

• Vivvix: Uber also invests in OOH, print, radio, and local broadcast. 
• Top podcasts sponsored: The Bobby Bones Show, Motley Fool Money, The Matt Walsh Show, The Bill Simmons Podcast, and Wait Wait... Don't Tell Me!. 

Agency analysis:

• Opportunity: There may still be time to get your pitches in for the media review. 
  • Reviews tend to follow one another, so get in touch to ask about other opportunities. 
• Current roster:
  • R/GA: creative, digital, & social AOR
  • Johannes Leonardo: creative AOR