Community Coffee kicks off first push from new creative partner (Score 38)

Sales lead: Contact this brand's DMs now to offer last-minute campaign ad space. 

• Community Coffee (CC) just released the first work from Baker & Bonner.
• The campaign is headlined by a 30-second spot called "Bustin' Loose." 
• The spot will be supported across TV, online video, and social media. 
• We told you about CC naming the agency its creative AOR in December.  

Target demographic: Millennials 

The company will likely:

• Significantly increase ad spend
• Ramp up promotional activity
• Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: CC spent just $13.2k on digital display ads YTD, a huge decrease from $1.7m spent in this channel during the same time period of 2022.
• YTD data: 1.6m impressions via Facebook (47%), Instagram (32%), and YouTube (21%). 
• 2021-2022 spend: Full-year spend increased by 70% from $2m in 2021 to $3.4m in 2022. 
• Ad location: It placed 100% of these ads directly onto facebook.com, instagram.com, and youtube.com. 

Additional channel insights  

• Vivvix: CC also utilizes OOH, print, and local broadcast. 

Agency analysis:

• Opportunity: CC picked up new creative & media AORs last year, so reach out to offer PR, digital, and social media assistance. 
• Current roster:
  • Barkley: media AOR
  • Baker & Bonner: creative AOR

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.