Go Mortgage taps second CMO in a year (Score 71)
Sales Lead: Jessica Manna became the new CMO at GO Mortgage (GM) in April 2023.
- She now oversees all marketing strategies and initiatives, which include areas such as digital marketing, brand positioning, and messaging.
- Manna joined from Fairway Independent Mortgage, where she was the president of digital strategy and innovation.
- With more than 20 years of mortgage marketing and branding expertise, she will now focus on promoting GM's brand and driving business growth.
- Manna succeeds Bev Thorne, who was only GM's CMO for seven months.
- The company will likely:
- Implement strategy shifts
- Ramp up marketing efforts
- Conduct agency reviews
- Target demographic:
- A wide target demographic ranging from Gen-Z through Gen-X
- Specifically, homeowners-to-be
Additional spending insights:
- None of our resources yet reflect recent spend for GM, but its advertising efforts will likely ramp up under its new CMO.
Additional agency insights:
- Opportunity: Get on this newly appointed CMO's radar soon to see if GM seeks new agency partners under her leadership.
- Current agency roster:
- No current agency relationships yet confirmed