B2B Opps: Front in search of new CMO (Score 39)

Sales Lead: Front is looking for a new, well, marketing frontman since Jon Borgese departed in February 2023.

• Borgese joined the company in September 2021 as its global marketing SVP and now serves as the CMO at Showpad.
• This departure closely follows a June 2022 Series D funding round, which raised $65m.
  • So far, Front has raised $203.6m in funding.
• The company will likely:
  • Need additional marketing assistance in his absence
  • Implement strategy shifts
  • Return to higher spend
  • Seek new agency partners, especially if and when it appoints a new top marketer.
• Target demographic: 
  • Business DMs

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, Front has spent approximately $23.8k on digital ads, less than a quarter of the approximately $104.3k spent within the same 2022 timeframe.
  • YTD data: The company has earned ~3.2m digital impressions YTD, 45% via YouTube ads, 45% via desktop display, and 10% via Facebook ads.
    • Front has placed most of this year's desktop display ads site direct onto destinations such as looper.com (15%), vox.com, gizmodo.com, britannica.com, and usta.com.
  • Last year: In 2022, the company spent roughly $216.2k on this channel, around triple the roughly $67.7k spent in 2021.
• Additional channel insights  
  • The company utilizes Google Ads along with Facebook and online video (via Youtube.com and Youtube Android) ads.

Additional agency insights:

• Opportunity: Get in touch soon to be top-of-mind in case a new top marketer conducts agency reviews.
• Current agency roster:
  • No current agency relationships yet confirmed

Insight Sources: Funding insights by Crunchbase; digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.