Talent, entertainment co WME appoints first-ever CMO (Score 59)
Sales lead: This company signals it is more committed to marketing by appointing its first CMO. 
- WME created a new position by naming Ginger Chan CMO in April 2023.
- Chan joins from parent company, Endeavor, where she served as consumer communications SVP.
- She is responsible for corporate marketing, event presence, digital, client marketing, & social media.
Target demographic: Artists & creators seeking representation
The company will likely:
- Start investing in national marketing again
- Increase promotional activity
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: WME has not allocated any budget toward digital display ads since 2021.
- 2021 spend: The company spent around $49.5k on digital display ads in 2021.
- 2021 data: 16.9m impressions via desktop display (97%) and mobile display (3%).
- Ad location: It placed 89% of these ads indirectly through Google AdX+AdSense onto sites such as foxnews.com, listenonrepeat.com, milb.com, slickdeals.net, and ted.com. It placed 11% of these ads directly onto sites such as youtube.com, towleroad.com, and dawn.com.
Agency analysis:
- Opportunity: Contact the new CMO to see if she plans on outsourcing any marketing responsibilities.
- WME does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
