Decision Makers on the Move Recap: Week of April 24 - 28, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Black Rifle Coffee Company
Chris Mondzelewski
CMO
59
05/2023
Yes
Edge Lead
Chief Growth Officer - Mars
BurgerFi
Cindy Syracuse
CMO
78
01/2023
Yes
Edge Lead
Chief Strategy Officer - Woodie's Wash Shack
Delta Air Lines
Alicia Tillman
CMO
52
06/2023
Yes
Edge Lead
CRO - Capitolis
Farfetch
Nick Tran
CMO
66
04/2023
Yes
Edge Lead
Global Marketing Head - TikTok
Kravet
Suzanne Cohen
CMO
65
04/2023
Yes
Edge Lead
CMO - Ironman
Kravet
Audrey Margarite
Marketing Creative Director
65
12/2022
No
Edge Lead
Freelance Creative Director - Kravet
Levi's
Kenneth Mitchell
CMO
69
06/2023
Yes
Edge Lead
CMO - Snapchat
Mitsubishi Motors
Kimberly Ito
Marketing VP
68
04/2023
No
Edge Lead
Marketing Director - Mitsubishi Motors
Morehouse School of Medicine
Dorian L. Harriston
Chief Marketing & Communications Officer
55
03/2023
Yes
Edge Lead
Academic & Community Marketing Director - Cedars-Sinai
Nextiva
Jolynn Antonacci
Channel Marketing VP
62
02/2023
Yes
Edge Lead
Marketing VP - PPT Solutions
NTWRK
Dan Grossman
VP & Marketing Head
66
03/2023
Yes
Edge Lead
Consumer Marketing Head - Snapchat
PacSun
Cristina Ceresoli
VP & Marketing Head
66
03/2023
Yes
Edge Lead
SVP & CMO - Altar'd State
PacSun
Tyler Crawford
Digital Marketing Director
66
02/2023
Yes
Edge Lead
Sr. Marketing, Growth, & Performance Manager - PacSun
Simply Good Foods
Pablo Rivero
Brand Marketing VP
68
03/2023
Yes
Edge Lead
Marketing VP - Fresh Del Monte
Simply Good Foods
Jill Bookman
Associate Brand Manager
68
04/2023
Yes
Edge Lead
Category Analyst - Danone
Slutty Vegan
Christi Mason
CMO
x
10/2022
Yes
Edge Lead
Marketing VP -Krispy Kreme
Solidcore
Marissa Marano
Brand Marketing Director
55
10/2022
Yes
Edge Lead
Senior Marketing Manager - Athleta
Solidcore
Amber Thorne
Marketing, Loyalty, & CRM Director
55
12/2022
Yes
Edge Lead
Sr. Manager of CRM & Loyalty Marketing - L'Oreal
TaxCloud
Nate Gilmore
CEO
61
12/2022
Yes
Edge Lead
CMO - PandaDoc
TaxCloud
Mariana Ruiz
Marketing Manager
61
02/2023
Yes
Edge Lead
Product Marketing Manager - Aquire
The Body Shop
Jordan Searle
NA President
43
02/2023
No
Edge Lead
NA Omnichannel VP - The Body Shop
Walt Disney
Asad Ayaz
CBO
67
04/2023
No
Edge Lead
Marketing President - Walt Disney