Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Black Rifle Coffee Company |
Chris Mondzelewski |
CMO |
59 |
05/2023 |
Yes |
Edge Lead |
Chief Growth Officer - Mars |
BurgerFi |
Cindy Syracuse |
CMO |
78 |
01/2023 |
Yes |
Edge Lead |
Chief Strategy Officer - Woodie's Wash Shack |
Delta Air Lines |
Alicia Tillman |
CMO |
52 |
06/2023 |
Yes |
Edge Lead |
CRO - Capitolis |
Farfetch |
Nick Tran |
CMO |
66 |
04/2023 |
Yes |
Edge Lead |
Global Marketing Head - TikTok |
Kravet |
Suzanne Cohen |
CMO |
65 |
04/2023 |
Yes |
Edge Lead |
CMO - Ironman |
Kravet |
Audrey Margarite |
Marketing Creative Director |
65 |
12/2022 |
No |
Edge Lead |
Freelance Creative Director - Kravet |
Levi's |
Kenneth Mitchell |
CMO |
69 |
06/2023 |
Yes |
Edge Lead |
CMO - Snapchat |
Mitsubishi Motors |
Kimberly Ito |
Marketing VP |
68 |
04/2023 |
No |
Edge Lead |
Marketing Director - Mitsubishi Motors |
Morehouse School of Medicine |
Dorian L. Harriston |
Chief Marketing & Communications Officer |
55 |
03/2023 |
Yes |
Edge Lead |
Academic & Community Marketing Director - Cedars-Sinai |
Nextiva |
Jolynn Antonacci |
Channel Marketing VP |
62 |
02/2023 |
Yes |
Edge Lead |
Marketing VP - PPT Solutions |
NTWRK |
Dan Grossman |
VP & Marketing Head |
66 |
03/2023 |
Yes |
Edge Lead |
Consumer Marketing Head - Snapchat |
PacSun |
Cristina Ceresoli |
VP & Marketing Head |
66 |
03/2023 |
Yes |
Edge Lead |
SVP & CMO - Altar'd State |
PacSun |
Tyler Crawford |
Digital Marketing Director |
66 |
02/2023 |
Yes |
Edge Lead |
Sr. Marketing, Growth, & Performance Manager - PacSun |
Simply Good Foods |
Pablo Rivero |
Brand Marketing VP |
68 |
03/2023 |
Yes |
Edge Lead |
Marketing VP - Fresh Del Monte |
Simply Good Foods |
Jill Bookman |
Associate Brand Manager |
68 |
04/2023 |
Yes |
Edge Lead |
Category Analyst - Danone |
Slutty Vegan |
Christi Mason |
CMO |
x |
10/2022 |
Yes |
Edge Lead |
Marketing VP -Krispy Kreme |
Solidcore |
Marissa Marano |
Brand Marketing Director |
55 |
10/2022 |
Yes |
Edge Lead |
Senior Marketing Manager - Athleta |
Solidcore |
Amber Thorne |
Marketing, Loyalty, & CRM Director |
55 |
12/2022 |
Yes |
Edge Lead |
Sr. Manager of CRM & Loyalty Marketing - L'Oreal |
TaxCloud |
Nate Gilmore |
CEO |
61 |
12/2022 |
Yes |
Edge Lead |
CMO - PandaDoc |
TaxCloud |
Mariana Ruiz |
Marketing Manager |
61 |
02/2023 |
Yes |
Edge Lead |
Product Marketing Manager - Aquire |
The Body Shop |
Jordan Searle |
NA President |
43 |
02/2023 |
No |
Edge Lead |
NA Omnichannel VP - The Body Shop |
Walt Disney |
Asad Ayaz |
CBO |
67 |
04/2023 |
No |
Edge Lead |
Marketing President - Walt Disney |