Younique's marketing chief departs amid spend declines (Score 32)
Sales lead: Be prepared to reach out to this company once it finds a new marketing leader. .png)
- Younique lost its marketing leader, Steve Carlile, in April 2023.
- Carlile served as Younique's chief marketing & digital officer for about two and a half years.
- He now holds the same position at Young Living.
Target demographic: Gen-X & millennial women
Once it hires a new DM, the company will likely:
- Return to higher ad spending
- Experiment with new ad channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Younique spent around $74.6k on digital display ads YTD, a significant decrease from $364.2k spent in this channel during the same time period of 2022.
- YTD data: 9.6m impressions via Facebook (98%) and Instagram (2%).
- 2021-2022 spend: Full-year spend dropped from $3m in 2021 to just $683.1k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: You will have a chance to pick up some work once Younique hires a new marketing chief.
- The company does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
