Millennial, Digital Opps: Daiya Foods selects new agency partner (Score 52)

Sales lead: Reach out to this company to see if it needs any more agency assistance. 

• Daiya Foods (DF) named Jive PR + Digital its social & influencer AOR in April 2023. 
• We predicted agency shifts when we told you about DF's new CMO in December. 

DF's target demographic: Millennials seeking plant-based products

The company will likely:

• Make additional agency changes 
• Continue increasing ad spend
• Form influencer partnerships

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: DF spent around $217.6k on digital display ads YTD, a huge increase from $69.5k spent in this channel during the same time period of 2022. 
• YTD data: 28.9m impressions via Instagram (73%) and Facebook (73%). 
• 2021-2022 spend: Full-year spend dropped 38% from $1.6m in 2021 to $1m in 2022. 
• Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

• Opportunity: Agency appointments tend to follow one another, so reach out now to secure top priority. 
• Current roster:
  • TDA_Boulder: creative AOR
  • Haberman: digital AOR