Female Opps: Joy the App taps first-ever CMO (Score 69)

Sales Lead: In February 2023, Porter Gale became the first-ever CMO at wedding planning app Joy.

• She was formerly the CMO at Personal Capital.
• It also hasn't been long since Joy named Jessa Halford as its email marketing manager in December 2022.
• The company will likely:
  • Shift strategy
  • Return to higher spend
  • Conduct agency reviews
• Target demographic: 
  • ​​​​​​​Female Gen-Z and millennials

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: Joy hasn't utilized digital ads since spending around $400 in 2021.
  • 2021 data: In 2021, the company earned roughly 48.4k digital impressions via Instagram ads.

Additional agency insights:

• Opportunity: Newly hired CMOs often conduct agency reviews, so contact soon to get on Gale's radar.
• Current agency roster:
  • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics.