Digital B2B Opp: TaxCloud completes funding round, hires new DMs (Score 61)
Sales lead: Reach out to offer agency assistance & ad space. .png)
- TaxCloud recently scored $20m in new funding during a growth equity round.
- The company will use these funds for marketing, growth, and new products.
- Camber Partners led the investment round.
Recent hires:
- Nate Gilmore joined the company as CEO in December 2022.
- Gilmore most recently served as CMO of PandaDoc.
- Mariana Ruiz joined the company as marketing manager in February 2023.
- Ruiz most recently served as product marketing manager of Acquire.
Target demographic: Businesses that need tax management services
The company will likely:
- Increase its marketing investment
- Experiment with new ad channels
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: TaxCloud spent about $670 on digital display ads YTD after not allocating significant budget toward the channel during the same time period of 2022.
- YTD data: 233.8k impressions via programmatic.
- 2021-2022 spend: Full-year spend plummeted from $3k in 2021 to $178 in 2022.
- Ad location: It placed 100% of these ads programmatically through Google Display Network onto sites such as whatismyip.li, pch.com, and manualsonline.com.
Agency analysis:
- Opportunity: Contact TaxCloud's new DMs now to be top-of-mind.
- TaxCloud does not currently work with any agencies to the best of my knowledge.
- You may have the best shot of securing PR work.
Insight Sources: Digital spend insights estimated by Adbeat.
Contacts:
Nate Gilmore
Chief Executive Officer
ngilmore@taxcloud.com
Mariana Ruiz
Marketing Manager
mruiz@taxcloud.com
