Tillamook wraps up creative review (Score 16)

Sales lead: Agency reviews tend to follow one another, so reach out now to be top-of-mind. 

• Tillamook named Leo Burnett its creative AOR in April 2023. 
• The agency's first creative work is scheduled for late this year. 
• This concludes the review we told you about in February.
• 72andSunny held the account from 2014 to 2023. 

Target demographic: Gen-Xers & millennials 

The company will likely: 

• Ramp ad spend back up
• Launch a campaign/new creative work (set for late 2023)
• Review other agency relationships

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Tillamook spent around $67.9k on digital display ads YTD, a huge decrease from $911.3k spent in this channel during the same time period of 2022. 
• YTD data: 6.3m impressions via YouTube (58%), Instagram (33%), and Facebook (9%). 
• 2021-2022: Full-year spend dropped 43% from $5.5m in 2021 to $3.1m in 2022. 
• Ad location: It placed 100% of these ads directly onto sites such as youtube.com, instagram.com, and facebook.com. 

Additional channel insights  

• Vivvix: Tillamook also utilizes OOH and local broadcast. 

Agency analysis:

• Opportunity: Contact Tillamook's DMs now to see if it is looking for any more assistance. 
• Current roster:
  • Assembly: media planning AOR
  • Soda Pop Public Relations: PR
  • Leo Burnett: creative AOR