Agency Opps: Slutty Vegan seeks full-service AOR after tapping first CMO

Sales Lead: Atlanta-based vegan restaurant chain Slutty Vegan (SV) is reportedly in search of its first-ever full-service AOR.

Specifically, the company will hire an agency with creative and content generation capabilities and digital social media inclusivity expertise.
Up until now, SV has worked with the Whittley agency on a relatively Whittle level (or, as some would say, on a project-by-project basis).
Once a vegan food truck, SV now operates nine restaurants in three states.
The company also sells its products in various East Coast Target stores, collaborates with companies such as Steve Madden, and works with influencers and celebrities such as Quincy Brown and Da Bat.
The company will likely:
- Seek additional potential retail distribution partners
- Pursue other partnerships with companies and influencers/celebrities
- Continue ramping up spend, especially once it finds an AOR
- Conclude the review soon
Target demographic:
- Better-for-you and diet-restricted millennials and Gen-X

Recent leadership shifts:

This announcement comes not long after SV named Christi Mason as its CMO late last year.
- Mason, seemingly the company's first CMO, was previously the marketing VP at Krispy Kreme.

Additional spending insights:

Digital display insights (digital ad spend and data)
- YTD spend: SV made its first foray into digital display (you're welcome for the rhyme) earlier in 2023 and has, thus far, spent roughly $79 on digital display ads.
- YTD data: This year's spend has gone toward programmatic ads placed via Simplifi onto windfinder.com.

Additional agency insights:

Opportunity: Contact soon to remain top-of-mind as this agency review continues.
- An advantage may go to those with restaurant and/or food/beverages expertise.
Current agency roster:
- No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Adbeat.

Contact:

Decision Makers Expansions Spending Shifts Southeast Restaurants Accounts on the Move digital National Agency & MarTech Opps Millennials Gen-X