CURE hires CMO, secures new funding (Score 43)

Sales lead: Reach out if you can help this new brand build brand awareness. 

• CURE hired Laura Kendrick as CMO in April 2023.
• Kendrick most recently served as CMO of Highline Wellness. 
• She now leads all of CURE's marketing initiatives. 

In other news:

• CURE just scored $5.6m in a Series A funding round.
• It will use these funds on new products, retail expansion, improving brand awareness, and building out its leadership team. 

Target demographic: Gen-Zers & millennials 

The company will likely:

•  Ramp up digital ad spend
• Start utilizing additional ad channels
• Build out its agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: CURE spent around $92.3k on digital display ads YTD, a 77% increase from $52.1k spent in this channel during the same time period of 2022. 
• YTD data: 12.8m impressions via Instagram (62%) and Facebook (38%). 
• 2021-2022 spend: Full-year spend dropped 64% from $379k in 2021 to $136.4k in 2022. 
• Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

• Opportunity: Get in touch with the new CMO to offer creative, digital, media, & social services. 
• Current roster:
  • Samantha Slaven Publicity: PR

Insight Sources: Digital spend insights estimated by Pathmatics.