Campaign Imminent: Power Home Remodeling taps agency to lead rebrand (Score 64)

Sales Lead: Power Home Remodeling recently selected mono as the agency partner to, well, power up its upcoming brand refresh.

• The agency will conduct research, refresh brand positioning, create brand materials, set up a new website, and develop a new brand "book."
  • The "Book" will outline Power's mission, image, and core values.
• The company will likely:
  • Shift strategy
  • Launch a new campaign to support the rebrand
  • Start investing in advertising
    • Currently, none of our resources report spend for this company
• Target demographic: 
  • Millennial and Gen-X homeowners

Recent leadership shifts:

• This appointment comes not long after Power named Sean Flanagan as its creative services VP in November 2022.
  • ​​​​​​​​​​​​​​Previously, Flanagan was the CD for the Philadelphia Eagles.

Additional agency insights:

• Opportunity: Power may seek additional new agency partners, so get in touch soon to offer PR, media, digital analytics, social media management, multicultural, influencer, and/or experiential services.
• Current agency roster:
  • ​​​​​​​mono: Creative agency partner (at least for this rebrand project - 2023)​​​​​​​