Digital B2B Opps: WeGift taps CMO, secures new funding (Score 44)

Sales lead: Reach out to this emerging company to offer ad space and marketing assistance. 

• WeGift named Brendan Miller CMO, effective November 2022.
• Miller most recently served as VP and global marketing strategy & operations head of Rapyd. 
• He will now lead the company's marketing strategy.
• The company also recently finalized a Series B funding round to support NA expansion. 

WeGift's target demographic: Businesses that need assistance offering rewards, refunds, & rebates 

The company will likely:

• Outsource some marketing duties to agency partners
• Ramp up ad spend
• Diversify ad placement

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: WeGift spent just $3.4k on digital display ads YTD. 
• YTD data: 437.3k impressions via Facebook. 
• Last year: Full-year spend skyrocketed from $500 in 2020 to $101.9k in 2021. 
• Ad location: It placed 100% of these ads directly onto facebook.com. 

Agency analysis:

• Opportunity: Reach out to the new CMO now to be top-of-mind.
  • WeGift does not work with any agencies at this time to the best of my knowledge.
  • I recommend offering PR/communication services first. 

Insight Sources: Digital spend insights estimated by Pathmatics.