B2B Media Opps: Zayo Group taps CMO to lead growth (Score 61)
Bandwidth provider Zayo Group selected Kimberly Storin (Thorin rhyme, anyone?) as its CMO in May 2021. Previously the chief market officer at RapidDeploy, Storin now oversees Zayo's global marketing strategy and organization. Her most immediate goal is to assist the company's ongoing, overall transformation process. She seems to be the first person to fill this role at Zayo.
Neither iSpot nor Pathmatics yet report national TV or digital spend for this company, but you should still offer ad space. Zayo tends to target business DMs, a demographic which may skew toward men. As more and more employees return to offices, I expect demand for Zayo's services is rising.
Agency & martech readers - As you know, new CMOs often review agency relationships. I suggest you get in touch sooner rather than later to secure potential work.