Gen-Z Opps: Simple Modern promotes first CMO amid significant paid social spend increase (Score 59)

E-retailer Simple Modern (SM) promoted Chris Hoyle to a newly-created CMO position in May 2021. Hoyle joined the company as sales VP in 2016 and most recently served as its COO. Considering this is his first major marketing role, Hoyle may need extra assistance.

Pathmatics reports that SM first started using digital channels in 2020; by the end of the year, it had spent roughly $69.9k. So far this year, the company has already more than doubled that amount, having spent roughly $155.5k YTD. Since the beginning of 2021, SM has earned around 21m digital impressions, 100% via Instagram ads.

As you can tell, this company is primarily targeting Gen-Z through Instagram advertising. With a new marketer handling its strategy, SM may expand into additional digital channels such as OTT and/or podcast in order to reach this relatively younger audience even more successfully. Its target demographic also has a female skew.

Agency & martech readres - Promoted CMOs don't always conduct agency reviews as often as hired ones might, but since he's the company's first CMO, Hoyle may be an exception. Get in touch sooner rather than later.