McKinsey.org issues RFP for PR assistance
Due Date: Due July 16, 2021; questions due July 7
Scope of Work: McKinsey.org - the independent non-profit founded in 2018 by McKinsey & Company - is requesting proposals from interested parties to support with Public Relations (PR) efforts as the organization scales and transforms. They are looking for a PR firm to develop and execute a comprehensive integrated PR strategy. Primary objectives are fundraising, building strategic partnerships with like-minded organizations, establishing their reputation in thought leadership, generating brand awareness, and attracting talent.
The selected PR firm will help develop and execute an integrated PR strategy to meet the objectives listed above through tasks such as, but not limited to:
- Creating an overall narrative, key messages, and FAQ documents with focus on human- and impact-centered storytelling
- Securing opportunities and developing content for mainstream media coverage including: Press releases, press coverage, feature/op-ed articles, and TV interviews. (Our focus markets are primarily US/Europe/global media, with secondary focus on local media in Argentina and Indonesia)
- Supporting activities to secure and develop content for event speaking opportunities
- Supporting the creation, hosting and amplification of McKinsey.org events, webinars, podcasts and/or knowledge-series, as required
- Supporting the writing and amplification of thought-leadership reports
- Working closely with the communications/PR agency counterparts at our partner or funder organizations to co-create and cross amplify initiatives and content, as required
- Vetting and servicing any in-bound PR opportunities, as these become available
- Supporting and managing any crisis communication, as required
- Tracking and sharing of communications/PR results on a campaign/ monthly basis; typical results could include items such as PR value generated, placements garnered, number of readers/audiences reached etc.
Contact: Aishwarya Sharma at aishwarya@mckinsey.org
