NE Financial Opps: Nationwide Mortgage Bankers taps CMO ahead of expansion plans (Score 65)

Nationwide Mortgage Bankers (NMB), named the nation's fastest-growing mortgage company in 2019 by Inc. 5000, selected Yianni Garcia as its CMO to accelerate further growth. Garcia most recently served as the marketing and innovation VP at Lennar Mortgage, parent company of Eagle Home Mortgage. 

Additionally, less than a year has passed since NMB appointed executive marketing director Kelly Futrell in June.

In response to the global pandemic, the company is offering up to 90 days of forbearance of mortgage payments.

Neither iSpot, Adbeat, Pathmatics nor Magellan report any recent national ad spend for NMB; I expect this will change under its new CMO. It likely invests in local advertising around its NY headquarters, so I also encourage you to offer localized ad spend.

Agency & martech readers - As you know, marketing chief hires often result in agency reviews. Reach out soon to see what, if any, work is available. Make sure you offer services that will help NMB bolster growth.

Nationwide Mortgage Bankers Inc.
68 South Service Road
Suite 400
Melville, New York 11747

Yianni Garcia
Chief Marketing Officer
ygarcia@nmbnow.com

Kelly Futrell
Director, Marketing
kfutrell@nmbnow.com