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GMR Marketing | Agency Profile, Contacts, AOR, Client Relationships


Service: event & sponsorship marketing

Main Telephone
(262) 786-5600
Primary Address
5000 South Towne Drive
New Berlin, WI 53151
USA

GMR Marketing Contacts

Contacts (5/35)
Name Title State
Adam L. Chief Partnership Officer WI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (262) 786-5600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5000 South Towne Drive

New Berlin, WI
53151
USA
Lisa C. Chief Financial & Business Operations Officer WI
Tyson W. President & Chief Executive Officer WI
Cameron P. Chief Executive Officer WI
Alex B. Chief Client Officer WI

Client Relationships

Current Past

Brand Service From To Media Spend
******* *********** Media Planning, Media Buying, Experiential *
**, ***. Creative, Digital, Public Relations, Social, Experiential *
******, ***. Experiential *
***** *********** Public Relations, Social, Experiential *
******** ******** ******, ***. (***) Experiential, Digital *

See Winmo sales intelligence in action

WinmoEdge

Pepsi updates packaging, announces 125th anniversary campaign (Score 31)


Sales lead: The brand is planning a major marketing push for fall 2023, so start reaching out now to offer ad space. 

  • Pepsi just announced it is rebranding with a complete visual overhaul.
  • This includes new packaging, fountain & cooler equipment, trucking fleets, dining, and fashion. 
  • The rebrand coincides with Pepsi's 125th anniversary, and it is planning a major marketing push this fall to go alongside it. 

Pepsi's target demographic: Gen-Zers & millennials

The brand will likely:

  • Ramp spend up until and through the fall marketing push
  • Increase promotional activity
  • Seek agency assistance to promote the rebrand and anniversary

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Pepsi spent around $3.7k on national TV ads YTD, a drastic decrease from $29.9m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped by 28% from $59.4m in 2021 to $43m in 2022. 
  • 2022 ad programming: It placed ads during programming such as NFL Football, Ridiculousness, The Office, NFL Live, and NCIS.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Pepsi spent around $7.5m on digital display ads YTD, a huge increase from $923.5k spent in this channel during the same time period of 2022. 
  • YTD data: 1b impressions via Facebook (50%), Instagram (48%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend fell by 15% from $30.5m in 2021 to $25.8m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, nfl.com, youtube.com, and nba.com. 

Additional channel insights  

  • Vivvix: Pepsi also invests in OOH, radio, and local broadcast.
    • It holds media planning discussions in Q2, and it buys during Q1. 
  • Top podcasts sponsored: Something You Should Know, The Dollop with Dave Anthony and Gareth Reynolds, Fresh Air, and The Dan Le Batard Show with Stugotz. 

Agency analysis: 

Insight Sources: Broadcast insights estimated by Podchaser.