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GMR Marketing | Agency Profile, Contacts, AOR, Client Relationships

Service: event & sponsorship marketing

Main Telephone
(262) 786-5600
Primary Address
5000 South Towne Drive
New Berlin, WI 53151

GMR Marketing Contacts

Contacts (5/35)
Name Title State
Elke Z. Chief Strategy Officer WI
Sample of Related Brands
Email: *****@*******.***
Main Phone: (262) 786-5600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5000 South Towne Drive

New Berlin, WI

Adam L. Chief Commercial Officer WI
Lisa C. Chief Financial & Business Operations Officer WI
Tyson W. President & Chief Executive Officer WI
Cameron P. Chief Executive Officer WI

Client Relationships

Brand Service From To Media Spend
******* *********** Media Planning, Media Buying, Experiential *
**, ***. Creative, Digital, Public Relations, Social, Experiential *
******, ***. Experiential *
***** *********** Public Relations, Social, Experiential *
******** ******** ******, ***. (***) Experiential, Digital *

See Winmo sales intelligence in action


The NFL promotes YouTube partnership through influencer marketing (Score 36)

Sales lead: Reach out if you can offer influencer management services or help the league reach Gen-Zers. 

  • The Youtube last year by giving it the rights to NFL Sunday Ticket. 
  • The league is now working with influencers to promote the service to Gen-Zers. 
  • The NFL is also working on offering more ways for fans to watch games as younger consumers do not have cable. 
  • We told you about the NFL's new media AOR in April

Target demographic: Male Gen-Z sports fans

The league will likely:

  • Partner with influencers
  • Seek an influencer relations agency partner
  • Ramp digital ad spend back up

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: The NFL spent approximately $99.2m on national TV ads YTD, a 34% increase from $74.3m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend fell by 22% from $128.3m in 2021 to $165.1m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, 2023 NFL Draft, and Super Bowl LVII Immediate Pregame

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: The NFL spent around $11m on digital display ads YTD, about 60% of the $18.2m spent in this channel during the same time period of 2022. 
  • YTD data: 1.4b impressions via Facebook (46%), Instagram (31%), desktop video (10%), desktop display (6%), Twitter (3%), YouTube (2%), and mobile display (2%). 
  • 2021-2022 spend: Full-year spend equaled $58.2m in 2021 and $58.3m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as,,,, and It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as,,,, and 

Additional channel insights  

  • Vivvix: The NFL also invests in OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: NBC Nightly News with Lester Holt, The Dan Le Batard Show with Stugotz, The Herd with Colin Cowherd, and Around the NFL

Agency analysis:

  • Opportunity: Agency reviews commonly follow one another, so keep reaching out to be top-of-mind.
    • Be sure to mention any influencer marketing experience you have. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser