Insight Sources: Broadcast insights estimated by Podchaser.
Back to All Agencies
GMR Marketing | Agency Profile, Contacts, AOR, Client Relationships
Service: event & sponsorship marketing
- Main Telephone
- (262) 786-5600
Primary Address
5000 South Towne Drive
New Berlin,
WI
53151
USA
GMR Marketing Contacts
Contacts (5/35)
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Elke Z. | Chief Strategy Officer | WI | ||||||||||||
Sample of Related Brands
***********
|
||||||||||||||
Adam L. | Chief Commercial Officer | WI | ||||||||||||
Lisa C. | Chief Financial & Business Operations Officer | WI | ||||||||||||
Tyson W. | President & Chief Executive Officer | WI | ||||||||||||
Cameron P. | Chief Executive Officer | WI |
Client Relationships
Brand | Service | From | To | Media Spend |
---|---|---|---|---|
******* *********** | Media Planning, Media Buying, Experiential | * | ||
**, ***. | Creative, Digital, Public Relations, Social, Experiential | * | ||
******, ***. | Experiential | * | ||
***** *********** | Public Relations, Social, Experiential | * | ||
******** ******** ******, ***. (***) | Experiential, Digital | * |
WinmoEdge
The NFL promotes YouTube partnership through influencer marketing (Score 36)
Sales lead: Reach out if you can offer influencer management services or help the league reach Gen-Zers.
- The Youtube last year by giving it the rights to NFL Sunday Ticket.
- The league is now working with influencers to promote the service to Gen-Zers.
- The NFL is also working on offering more ways for fans to watch games as younger consumers do not have cable.
- We told you about the NFL's new media AOR in April.
Target demographic: Male Gen-Z sports fans
The league will likely:
- Partner with influencers
- Seek an influencer relations agency partner
- Ramp digital ad spend back up
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: The NFL spent approximately $99.2m on national TV ads YTD, a 34% increase from $74.3m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend fell by 22% from $128.3m in 2021 to $165.1m in 2022.
- Ad programming: It placed ads during programming such as NFL Football, 2023 NFL Draft, and Super Bowl LVII Immediate Pregame.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The NFL spent around $11m on digital display ads YTD, about 60% of the $18.2m spent in this channel during the same time period of 2022.
- YTD data: 1.4b impressions via Facebook (46%), Instagram (31%), desktop video (10%), desktop display (6%), Twitter (3%), YouTube (2%), and mobile display (2%).
- 2021-2022 spend: Full-year spend equaled $58.2m in 2021 and $58.3m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, abcya.com, twitter.com, and amazon.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as looper.com, yahoo.com, reviewjournal.com, buzzfeed.com, and telegraph.co.uk.
Additional channel insights
- Vivvix: The NFL also invests in OOH, print, radio, and local broadcast.
- Top podcasts sponsored: NBC Nightly News with Lester Holt, The Dan Le Batard Show with Stugotz, The Herd with Colin Cowherd, and Around the NFL.
Agency analysis:
- Opportunity: Agency reviews commonly follow one another, so keep reaching out to be top-of-mind.
- Be sure to mention any influencer marketing experience you have.
- Current roster:
- Horizon Media, Inc.: media AOR
- 72andSunny: creative AOR
- GMR Marketing: experiential & digital
- Tinuiti: digital & social