Jigsaw, LLC | Agency Profile, Contacts, AOR, Client Relationships

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Synergy Health Partners taps CMO (Score 51)

CureMetrix, where she was the marketing SVP for about three years. Anderson will now be responsible for all enterprise marketing efforts such as go-to-market, digital media, PR and integrated communications. Synergy offers hospital staffing and management services.

Per Adbeat, Synergy spent around $16.7k on digital display ads over the past 365 days after not allocating any budget toward this channel during the 365 days prior. It placed 85% of these ads programmatically through Google Display Network onto sites such as aaos.org, pinkvilla.com, beckershospitalreview.com, ifiberone.com and cardgames.io. It placed 15% of these as native ads through Taboola onto sites such as pch.com, nbcnews.com, nj.com, syracuse.com and mlive.com. 

Sellers-- Synergy's services appeal to hospitals and other healthcare providers. The company currently utilizes digital display ads to reach these businesses. Synergy does not have a big-time marketing budget, but the new CMO will most likely ramp up spend as soon as she implements her own strategy. I also would not be surprised if Anderson experimented with some other marketing channels to reach a larger audience. Sellers should get in touch to offer ad space. 

Agency & martech readers-- The only agency Synergy works with is Jigsaw, which handles branding, media and digital strategy. Start contacting the new CMO soon to see if she plans on reviewing Jigsaw's account or outsourcing any other duties. I recommend offering PR assistance for the best chance of picking up some of this company's business.  Be sure to include any healthcare or staffing experience that you have in your pitches.