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BVK | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(414) 228-1990
Primary Address
250 West Coventry Court
Suite 300
Milwaukee, WI 53217-3972
USA

BVK Contacts

Contacts (5/38)
Name Title State
Michael V. Chief Executive Officer WI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (414) 228-1990
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 West Coventry Court
Suite 300
Milwaukee, WI
53217-3972
USA

Kris B. Chief Financial Officer WI
Gary M. Managing Partner & Executive Creative Director WI
Bret S. President WI
Joel E. Managing Partner WI

Client Relationships


Brand Service From To Media Spend
***** **** media buying & planning unknown present *
****** & ******** *********** creative, media buying & planning, public relations unknown present ****
****** Creative 2018 present **
******* **** media buying & planning 2015 present ******
****** ********** ******* ****** AOR - creative, media buying & planning unknown present ******

See Winmo sales intelligence in action

WinmoEdge

Male Gen-Z, Millennial Tourism Opps: Visit Orlando loses CEO amid national TV ad spend increase (Score 31)


George Aguel, any immediate changes, but a new CEO could make leadership changes that could lead to marketing strategy and agency relationship changes. The Orlando area would normally be wrapping up another successful summer around this time of year, but coronavirus had other plans. There are many industries that have been negatively impacted by coronavirus; however, the tourism business has been hit especially hard because of travel restrictions.  

According to

Per iSpot's estimates, VO spent around $2m on national TV ads YTD, about double the $1m it spent in this channel during the same time period of 2019. Full-year spend equaled $1.4m in 2019 and $1.5m in 2018. 

Sellers-- VO primarily targets Gen-Z and millennials with a male skew. It reaches these audiences through digital display and national TV ads. It also invests in local OOH and print ads, per Kantar. Before it slowed advertising down in March, due to coronavirus, it had increased TV spend and decreased digital display spend. This spend shift indicates VO earns a better ROI through TV ads. Lookout for ad dollars in H1 of 2021 as VO will likely ramp spending up to try and recover from a down year. 

Agency & martech readers-- We believe the only agency VO works with at this time is BVK (media buying/planning). This account should not become vulnerable unless the next CEO decides make a change to the CMO position. Try pitching complimentary services such as creative and digital work.