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BVK | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(414) 228-1990
Primary Address
250 West Coventry Court
Suite 300
Milwaukee, WI 53217-3972
USA

BVK Contacts

Contacts (5/34)
Name Title State
Gary M. Managing Partner & Executive Creative Director WI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (414) 228-1990
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 West Coventry Court
Suite 300
Milwaukee, WI
53217-3972
USA

Michael V. Chief Executive Officer WI
Joel E. Managing Partner WI
Kris B. Chief Financial Officer WI
Matt H. Creative Director WI

Client Relationships


Brand Service From To Media Spend
***** **** Media Buying, Media Planning *
****** & ******** *********** Creative, Media Buying, Media Planning, Public Relations *****
****** Creative *
******* **** Media Buying, Media Planning ******
****** ********** ******* ****** Creative, Media Buying, Media Planning *****

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Tourism Opps: Visit Orlando names president, CEO (Score 33)


and CEO, effective February 1st, 2021. Matej spent the last decade serving as executive director, then president and CEO of Visit San Antonio. In her new role, Matej will be responsible for convincing tourists to feel safe planning vacations to Orlando amid the coronavirus pandemic. This hire signals possible changes to the marketing strategy and agency roster. 

**Matej does not begin until a later date; therefore, we are unable to confirm her email address at this time**

Per iSpot's estimates, VO spent around $2m on national TV ads in 2020 during programming such as "College Football," "2020 Pro Bowl," "NFL Pro Bowl 2020," "Field Pass: CFP National Championship" and "LSU Radio: CFP National Championship." YOY spend increased 30% from $1.4m spent in this channel in 2019. It spent $1.5m in 2018. 

According to Pathmatics, VO earned 167.5m impressions through Facebook ads (52%), desktop display ads (27%), Instagram ads (13%), desktop video ads (7%) and mobile display ads (1%). It placed the majority (94%) of these ads site direct onto sites such as facebook.com, instagram.com, tripadvisor.com, abcnews.com and yahoo.com. It placed the remainder through a variety of indirect channels onto sites such as yahoo.com, weather.com, dailymail.co.uk, foxnews.com and aol.com. It spent around $1.4m on digital display ads in 2020, just 38% of the $3.7m it spent in this channel during 2019. It spent $1.4m in 2018. 

Sellers-- VO seems to mainly target Gen-X and millennial men (dads) through national TV and digital display ads. TV ads must offer a better ROI than digital, because it increased TV spend while decreasing digital spend over the last year. It also invests in OOH, print and local broadcast TV ads, per Kantar. Sellers should reach out offering relevant ad space. 

Agency & martech readers-- Pay close attention to this organization to see if the new CEO makes any changes to the marketing team, as that could lead to an agency review. VO currently works with ICON International on media buying and planning. You can also try offering creative and digital marketing assistance.