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BVK | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(414) 228-1990
Primary Address
250 West Coventry Court
Suite 300
Milwaukee, WI 53217
USA

BVK Contacts

Contacts (5/56)
Name Title State
Joel E. Managing Partner WI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (414) 228-1990
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 West Coventry Court
Suite 300
Milwaukee, WI
53217
USA

Kris B. Chief Financial Officer WI
Michael V. Chief Executive Officer WI
Erica C. Account Director WI
Sheldon R. Creative Director WI

Client Relationships


Brand Service From To Media Spend
****** Creative *
******* **** Media Buying, Media Planning *
****** ********** ******* ****** Creative, Media Buying, Media Planning *
***** ****** ** ******* Media Planning, Digital *
***** ******* *********** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Travel Nevada taps creative AOR amid CMO vacancy (Score 53)


Sales Lead: 

  • Noble Studios has been TN's digital AOR since 2018 and has, since then, handled the organization's website and digital performance strategies.
  • Now, the agency will also handle lead brand strategy and develop and launch new marketing campaigns in 2023.
  • Noble Studios received a two-year contract with TN and will have the option to automatically renew it to a potential four-year contract.
  • The organization is likely to:
    • Continue increasing digital spend when the campaign launches
    • Seek new agency partners amid a CMO vacancy
  • Target demographic:
    • Gen-Z and millennials

Recent leadership shifts:

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: TN hasn't utilized national TV commercials since allocating around $120.6k in 2021.
    • Last year: This approximate full-year 2021 spend ($120.6k) was down 30% from that of $172.2k in 2020.
    • 2021 ad programming: TN's 2021 commercials targeted Gen-X watching shows such as Paranormal Caught on Camera, The Dead Files, Ghost Adventures, Expedition Bigfoot, and Beyond the Unknown.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the organization has spent roughly $411.7k on digital ads, up 47% from the roughly $280.1k it spent in all of 2021.
    • YTD data: TN has earned ~53m digital impressions YTD, 81% via Facebook ads and 19% via Instagram ads.
    • Last year: In 2021, the organization spent about $280.1k on this channel, up 22% from when it spent about $229.8k in 2020.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Pathmatics.