Insight Sources: Digital spend insights estimated by Kantar.
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Hiebing | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (608) 256-6357
Primary Address
315 Wisconsin Avenue
Madison,
WI
53703
USA
Hiebing Contacts
Contacts (5/48)
Name | Title | State | ||||||||||||
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Dave F. | Chief Executive Officer | WI | ||||||||||||
Sample of Related Brands
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Sean M. | Chief Creative Officer | WI | ||||||||||||
Jeane K. | Partner & Director, Brand Strategy | WI | ||||||||||||
Dan M. | Director, Brand & Partner | WI | ||||||||||||
Jaimi B. | Partner & Director, Strategy | WI |
Client Relationships
Brand | Service | From | To | Media Spend |
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****'* *********** | Creative, Media Buying, Media Planning, Public Relations | * | ||
******'* *********** ******, ***. | Creative, Media Buying, Media Planning | * | ||
**** ****, ***. | Creative | * | ||
********* ********, ***. | Digital, Public Relations, Creative | * | ||
********* ********** ** ******* | Creative, Digital, Media Buying, Media Planning, Public Relations, Social | * |
WinmoEdge
Culver's names first-ever CMO (Score 52)
Sales lead: This company signals it is more focused on marketing going forward by naming its first CMO.
- Culver's created a new position by promoting Julie Fussner to CMO.
- Fussner joined the company in 2017 as marketing VP.
- As CMO, Fussner is responsible for continuing the company's expansion efforts.
- During her tenure, Culver's has grown from 616 restaurants to 900.
Culver's target demographic: Millennials
The company will likely:
- Continue opening new locations
- Keep increasing spend
- Build out its agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Culver's spent around $6m on digital display ads in 2022.
- 2022 data: 768.5m impressions via Facebook (51%), Instagram (31%), desktop video (13%), mobile display (2%), and desktop display (2%).
- 2020-2021 spend: Full-year spend jumped from $3.3m in 2020 to $5.9m in 2021.
- Ad location: It placed 97% of these ads directly onto sites such as facebook.com, instagram.com, twitch.tv, youtube.com, and wilx.com. It placed 3% of these ads indirectly through Zeta and Google AdX+AdSense onto sites such as yahoo.com, snagajob.com, meaww.com, listenonrepeat.com, and ansers.com.
Additional channel insights
- Culver's also invests in OOH, radio, and local broadcast.
- Click here to view Culver's locations to see where you may be able to offer local ad space.
Agency analysis:
- Opportunity: The recently promoted CMO may need to outsource some of her new responsibilities
- Current roster:
- Hiebing: creative & media AOR