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Hiebing | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(608) 256-6357
Primary Address
315 Wisconsin Avenue
Madison, WI 53703
USA

Hiebing Contacts

Contacts (5/24)
Name Title State
Amanda B. Partner & Associate Director, Public Relations, Social Media & Content WI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (608) 256-6357
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 315 Wisconsin Avenue

Madison, WI
53703
USA

Dave F. President & Partner WI
Ann D. Partner & Director, Insight & Strategic Research WI
Jaimi B. Partner & Director, Strategy WI
Erin H. Partner & Associate Media Director WI

Client Relationships


Brand Service From To Media Spend
****'* *********** Creative, Media Buying, Media Planning, Public Relations, Sponsorships, Market Research 2018 present *
******'* *********** ******, ***. Creative, Media Buying, Media Planning 2016 present ********
**** ****, ***. creative unknown present *******
********* ********, ***. Creative, Digital, Public Relations unknown present *****
********* ********** ** ******* Creative, Digital, Media Buying, Media Planning, Public Relations, Social 2019 present *

See Winmo sales intelligence in action

WinmoEdge

Parents eCommerce Opps: Chuy's increasing ad spend amid focus on delivery & pickup


Chuy's, a Tex-Mex restaurant chain currently starting to gradually reopen its dining rooms, is doing so with caution. For the time being, it remains focused on providing digital menus and food delivery and pickup services. It offers full meals and margaritas, which are hugely popular among parents stuck at home and in need of meals due to the global pandemic. Per Chuy's Q1 2020 earnings call, the company is building on the success of key initiatives such as targeted and local marketing investments. In the coming year, it will continue to focus on social and digital.

According to Adbeat's estimates, out of the $84.7k Chuy's spent on digital display ads since May 2018, $78.6k (93%) was spent after May 2019. It placed 98% of these as video ads through YouTube onto youtube.com. It placed 2% of these ads programmatically through Google Search Partners onto yellowpages.com and menuism.com. 

No other spend information is reported by Kantar or iSpot. 

As briefly mentioned, Chuy's is especially focused on targeted and local ad investments; click here to find a location in your area. The company's focus on social media and increase in digital display ad spend lead us to believe it's primarily targeting Gen-Z and millennials, especially parents. Since this audience is largely stuck at home and consuming more media than ever due to stay-at-home regulations, you should also consider offering paid search, paid social, podcast and OTT ad space.

Agency & martech readers - We have no reason to believe Chuy's will shift its agency roster soon, so focus elsewhere for the time being. In 2018, it assigned AOR duties to Hiebing.