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Hiebing | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(608) 256-6357
Primary Address
315 Wisconsin Avenue
Madison, WI 53703
USA

Hiebing Contacts

Contacts (5/21)
Name Title State
Amanda B. Partner & Associate Director, Public Relations, Social Media & Content WI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (608) 256-6357
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 315 Wisconsin Avenue

Madison, WI
53703
USA

Dave F. Chief Executive Officer WI
Sean M. Chief Creative Officer WI
Jeane K. Partner & Director, Brand Strategy WI
Jaimi B. Partner & Director, Strategy WI

Client Relationships


Brand Service From To Media Spend
****'* *********** Creative, Media Buying, Media Planning, Public Relations *
******'* *********** ******, ***. Creative, Media Buying, Media Planning ********
**** ****, ***. Creative *******
********* ********, ***. Digital, Public Relations, Creative ****
********* ********** ** ******* Creative, Digital, Media Buying, Media Planning, Public Relations, Social *

See Winmo sales intelligence in action

WinmoEdge

Chuy's plans to continue increasing digital marketing spend in H2


We told you earlier this year that Chuy's was increasing digital spend. According to its recent Q2 earnings report, the chain plans to continue investing in this channel. Chuy's sales have already started to improve since dropping significantly during the onset of the pandemic. Q2 sales jumped 65% to $108m, compared to $65.7m in Q2 2020. Chuy's has several additions to its menu planned for Q4, and will increase marketing spend to promote them. It will focus these ad dollars on paid social and search. The chain also hopes to reach full-capacity by Q4 and will continue expanding and hopes to open six to eight restaurants in 2022. This could lead to opportunities for those of you with local ad space. 

According to Pathmatics, Chuy's earned 43.4m impressions YTD through Instagram ads placed directly onto instagram.com. It spent around $334.7k on digital display ads YTD. Full-year spend fell drastically from $220.8k in 2019 to $500 in 2020. 

Sellers-- Chuy's mainly targets Gen-Zers and millennials through digital ads. So far this year, it placed all of its ads directly onto Instagram, which is very popular among these demographics. It also plans on experimenting with other social channels like TikTok and Snapchat. These are much more popular among Gen-Zers, so it may be trying to reach this age group more than millennials. Sellers should contact Chuy's to offer digital ad space. 

Agency & martech readers-- Chuy's currently has to AORs, Hiebing, that split creative, media and PR duties. I do not see any signs indicating this company will review its roster anytime soon. You will likely have better luck looking for work elsewhere.