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Hiebing | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(608) 256-6357
Primary Address
315 Wisconsin Avenue
Madison, WI 53703

Hiebing Contacts

Contacts (5/47)
Name Title State
Lynn B. Partner & Media Director WI
Sample of Related Brands
Email: *****@*******.***
Main Phone: (608) 256-6357
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 315 Wisconsin Avenue

Madison, WI

Dave F. Chief Executive Officer WI
Sean M. Chief Creative Officer WI
Jeane K. Partner & Director, Brand Strategy WI
Dan M. Director, Brand & Partner WI

Client Relationships

Brand Service From To Media Spend
****'* *********** Creative, Media Buying, Media Planning, Public Relations *
******'* *********** ******, ***. Creative, Media Buying, Media Planning *
**** ****, ***. Creative *
********* ********, ***. Digital, Public Relations, Creative *
********* ********** ** ******* Creative, Digital, Media Buying, Media Planning, Public Relations, Social *

See Winmo sales intelligence in action


Culver's names first-ever CMO (Score 52)

Sales lead: This company signals it is more focused on marketing going forward by naming its first CMO. 

  • Culver's created a new position by promoting Julie Fussner to CMO.
  • Fussner joined the company in 2017 as marketing VP.
  • As CMO, Fussner is responsible for continuing the company's expansion efforts.
  • During her tenure, Culver's has grown from 616 restaurants to 900. 

Culver's target demographic: Millennials

The company will likely:

  • Continue opening new locations
  • Keep increasing spend
  • Build out its agency roster 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Culver's spent around $6m on digital display ads in 2022. 
  • 2022 data: 768.5m impressions via Facebook (51%), Instagram (31%), desktop video (13%), mobile display (2%), and desktop display (2%). 
  • 2020-2021 spend: Full-year spend jumped from $3.3m in 2020 to $5.9m in 2021. 
  • Ad location: It placed 97% of these ads directly onto sites such as,,,, and It placed 3% of these ads indirectly through Zeta and Google AdX+AdSense onto sites such as,,,, and 

Additional channel insights  

  • Culver's also invests in OOH, radio, and local broadcast. 
  • Click here to view Culver's locations to see where you may be able to offer local ad space. 

Agency analysis:

  • Opportunity: The recently promoted CMO may need to outsource some of her new responsibilities
  • Current roster:

Insight Sources: Digital spend insights estimated by Kantar.