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Northeastern Media Opps: Espolon Tequila debuts Día de los Muertos campaign

Mishel Prada and RuPaul's Drag Race star Valentina.

Per Kantar, Espolon also utilizes OOH; most of its online engagement comes from male millennials and Gen-X. The brand has not yet used national TV or digital display channels, so sellers able to offer local print, cause and experiential opportunities may have the upper hand. So far, most of Espolon's efforts in these channels have been in and around NY. The channels they're using signal a target demographic of drinking-age (21+) Gen-Z and millennials who are more easily reached via experiential efforts, per Forbes. Keep an eye out for more future holiday- and culture-related ad campaigns in the future.

Agency & martech readers - per Winmo, Espolon's creative is split between Mindshare handles media buying and planning.