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Sid Lee | Agency Profile, Contacts, AOR, Client Relationships




Service: design firm

Main Telephone
(206) 467-5800
Primary Address
1505 Fifth Avenue
Suite 600
Seattle, WA 98101
USA

Sid Lee Contacts

Contacts (5/9)
Name Title State
Nirm S. Chief Strategy Officer WA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (206) 467-5800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1505 Fifth Avenue
Suite 600
Seattle, WA
98101
USA

Jack A. Chairman WA
Britt S. Vice President, Global Marketing WA
Peter A. Creative Director WA
Jason G. Executive Director, Strategy WA

Client Relationships


Brand Service From To Media Spend
******* **** Creative 2020 present *
******* **** ******* Creative 2020 present ******
*** ***** Creative 2020 present ********
******* ******* ****, ***. creative unknown present *******
************ ******* creative unknown present ******

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Media Opps: TikTok names social strategy of TikTok for Business (Score 65)


purchasing TikTok's US operations last month. 

According to iSpot, TikTok spent around $32.6m on national TV ads YTD. The company began airing ads in this channel in 2019 spending around $46.2k. This year, it placed ads during programming such as "NBA Basketball," "NFL Football," "MLB Baseball," "Today" and "CBS This Morning." 

Magellan reports TikTok placed around 25 podcast ads over the last year. 

Per Pathmatics, TikTok earned 2.8b impressions through desktop video ads (29%), mobile display ads (25%), Instagram ads (25%), desktop display ads (16%), Facebook ads (4%) and Twitter ads (1%). It placed the majority of these ads site direct (85%) onto instagram.com, youtube.com, facebook.com, yahoo.com and hulu.com. It placed the remainder indirectly through Google AdZ + AdSense and The Trade Desk onto sites such as yahoo.com, sports.yahoo.com, buzzfeed.com, espn.com and zillow.com. It spent around $18.5m in this channel over the last 365 days, a 73% increase from $10.7m spent during the 365 days prior.

Sellers-- TikTok mainly targets Gen-Z and millennials through digital display and national TV ads, and it has been increasing spend considerably over the last year. Its national TV ads skew towards men as it places the majority of ads during sporting events. TV spending has now surpassed digital spending for the first time so keep that in mind. Sellers should reach out offering ad space in those channels. 

Agency & martech readers-- TikTok has been busy making several agency changes recently, so it very well may continue, because as you know, agency reviews often follow one another. Media is likely taken care of considering TikTok tapped RPA provides creative. You can also try offering media planning assistance.