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Sid Lee | Agency Profile, Contacts, AOR, Client Relationships

Service: design firm

Main Telephone
(206) 467-5800
Primary Address
1505 Fifth Avenue
Suite 600
Seattle, WA 98101

Sid Lee Contacts

Contacts (4)
Name Title State
Jack A. Chairman WA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (206) 467-5800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1505 Fifth Avenue
Suite 600
Seattle, WA

Melissa C. Head, Strategy WA
Rachael K. Account Director WA
Rachel B. Director, Art WA

Client Relationships

Brand Service From To Media Spend
******* **** Creative *
******* **** ******* Creative *
*** ***** Creative *
**** ******* ******* Creative *

See Winmo sales intelligence in action


Male Millennial, Gen-Z Digital Opps: Dickies hires global creative director (Score 60)


According to Pathmatics, Dickies earned 230.5m impressions YTD through Facebook ads (39%), Instagram ads (26%), desktop video ads (22%), desktop display ads (11%) and mobile display ads (2%). It placed the majority (99%) of these ads directly onto sites such as,,, and It placed the remainder (1%) indirectly through Amazon DSP onto sites such as,,, and It spent approximately $2m on digital display ads YTD, a huge increase from $452.9k spent in this channel during the same time period of 2021. Full-year spend increased by 22% from $3.2m in 2020 to $3.9m in 2021. 

Per iSpot, Dickies has not allocated any budget towards national TV ads since spending $129.3k in 2020 during programming such as Fast N'Loud, XFL Football, College Football 150: The Greatest, College Gameday and Road to the College Football Playoff.

Sellers-- Dickies' apparel appeals to Gen-Z and millennial blue-collar men. It targets these consumers primarily through digital display ads, with a heavy emphasis on social channels. The company has been ramping up digital spend so far this year, which I predict will continue under the new leadership. Sellers should get in touch with the company's new marketing DMs to find out more about its future plans so that you can offer relevant ad space. 

Agency & martech readers-- Lambert's hire only makes Dickies' roster more vulnerable to potential reviews, so keep reaching out to pitch your services. You will face competition from media buying & planning AOR Sid Lee. You might have better luck offering complementary services such as digital or social media assistance.