Publicis West | Agency Profile, Contacts, AOR, Client Relationships
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|Yuantao P.||Associate Director, Verified Media Technology||WA|
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|Dan R.||Associate Director, Client Lead||WA|
|Keysa A.||Associate Director, Client Support & Central Activation||WA|
|Danielle R.||Senior Campaign Manager||WA|
|Serina S.||Vice President||WA|
Male Millennial, Gen-X Opps: Special Olympics seeks new CMO amid significant TV spend increase (Score 45)
In May 2022, the Autism Speaks. SC will likely need additional marketing support in Green Seely's absence.
According to iSpot, the organization has spent approximately $311.1k on national TV commercials YTD, almost 4x the approximately $82.9k spent within the same 2021 timeframe. The SC spent around $114.8k on this channel in 2021 after having spent over 6x more, around $878.7k, in 2020. The organization's 2022 commercials have targeted the male audience of shows such as Friday Night SmackDown, WWE Monday Night RAW, WWE NXT, Best of 2022 Special Olympics USA Games and World Series of Poker.
So far this year, Pathmatics reports the SC has allocated roughly $349.5k toward digital ads, a 15% decrease from the roughly $413.5k allocated by this point last year. The organization's estimated full-year 2021 spend reached $738.2k, a 33% decrease from that of $1.1m in 2020. SC has earned ~47.6m digital impressions YTD via Facebook (74%), desktop display (21%), mobile display (3%) and Instagram (2%) ads. Most of this year's desktop display ads have included suntimes.com (51%), chicago.suntimes.com, nbcwashington.com, nbcsports.com and fox32chicago.com.
As you can tell, TV spend is skyrocketing while digital spend dwindles; this leads me to believe the SC's current target demographic primarily consists of millennials and Gen-X. Its TV commercials' target demographic has a strong male skew. Per Kantar data, the SC also utilizes print (newspapers), OOH and local broadcast.
Agency & martech readers - Get in touch sooner rather than later to remain top-of-mind when the organization finds a new CMO. You may benefit the most from offering media and/or digital analytics services since the SC doesn't seem to currently outsource these duties. In the past, it has worked with Publicis West on creative and social.