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Publicis.Sapient | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
(206) 816-8800
Primary Address
424 Second Avenue West
Seattle, WA 98119
USA

Publicis.Sapient Contacts

Contacts (5/10)
Name Title State
Raymond V. Global Chief Technology Officer WA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (206) 816-8800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 424 Second Avenue West

Seattle, WA
98119
USA

Saoirse S. Senior Principal WA
Manish R. Director, Engineering WA
Lance D. Director, Technical Architecture - Salesforce Practice WA
Sue G. Business Development Director WA

Client Relationships


Brand Service From To Media Spend
******** *** Digital ***
*** Digital ********
****** *********** ***** ***** *******
**** Digital ********
******* ** *******, ***. Digital *******

See Winmo sales intelligence in action

WinmoEdge

B2B Media Opps: Egencia loses CMO amid digital spend increase (Score 42)


TigerConnect. Since White led the team that handled Egencia's brand, product marketing, acquisition and performance, digital and ops, field marketing, client marketing and corporate communications, Expedia very well may be in need of brand-specific aid for these efforts.

So far this year, Pathmatics reports Egencia has allocated roughly $23.7k toward digital ads, more than double the roughly $90.1k it allocated within the same 2020 timeframe. The brand's estimated full-year 2020 spend of $107.7k only reached half of that of $214k in 2019. Egencia has earned around 9.1m digital impressions YTD via desktop display (99%) and mobile display (1%) ads. Most (64%) of this year's desktop display ads were placed onto yahoo.com.

Egencia's target demographic consists of business decision makers; as you can tell from its reliance on Yahoo ads and YOY increase in digital ad spend, this skews toward millennials and Gen-X decision makers. Despite Egencia's drop in spend in 2020, it's already picking back up in 2021 and should continue to do so since many travel companies are returning to higher demand due to the COVID-19 vaccine. 

Agency & martec readers - Parent company Expedia (read our most recent update here) is not currently vulnerable to review, but I encourage you to reach out to offer brand-specific work for Egencia as it seeks a new brand CMO. Expedia's roster currently consists of creative AOR JAR Audio