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Merlino Media Group | Agency Profile, Contacts, AOR, Client Relationships

Service: media planning & buying agency

Main Telephone
(206) 909-8939
Primary Address
4616 25th Avenue Northeast
Suite 24
Seattle, WA 98105

Merlino Media Group Contacts

Contacts (2)
Name Title State
Janice M. Founder & Partner WA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (206) 909-8939
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4616 25th Avenue Northeast
Suite 24
Seattle, WA

Katie B. Vice President & Media Director WA

Client Relationships

Brand Service From To Media Spend
******, ***. Media Buying, Media Planning ********

See Winmo sales intelligence in action


Millennial Media Opps: Sparkling Ice launches $37M ad campaign

Wexley School for Girls

Full of millennial goodness, the new ad marked down bottles in Kroger for so long. To keep the momentum going, Sparkling Ice needs better brand awareness to stand out in this saturated category with big rivals such as LaCroix. 

Both traditional and digital budgets are on the way up this year, so healthy lifestyle-focused sellers should continue chasing this new campaign revenue throughout the year. Center your pitch on reaching people other than me, because you'll have to take my generic Kroger sparking water can from my cold dead hand. Media is at Seattle.

Further, Sparkling Ice has relied on sponsorships and marketing partnerships in the past, which shouldn't change.  For instance, the partnered with "Trolls" on a new national full-service ad campaign. Also, in 2015 they became the Exclusive Sparkling Water Sponsor of the Seattle Seahawks.

Agencies - Keep Sparkling Ice on your radar. Wexley was appointed by former CMO John Peirano - not newish CMO Brian Kuz (research here), meaning he may look to new help if the new campaign doesn't provide desired returns. 

Additional Insight

TV Breakdown: Only $207,241 went to national TV ads the last year, Top targeted networks were FX, Animal Planet, HGTV, Travel and Discovery Family Channel. Top targeted programming was "Fixer Upper," "Bizarre Foods with Andrew Zimmern," "Chronicle" and "Red Riding Hood," according to

Digital Breakdown: $744,000 has gone to 77.2 million impressions the past 12 months, most of which has been direct desktop bought mostly from Other top targeted sites include,,,,, and Scripps and, Pathmatics reports. 

Talking Rain 
30520 SE 84th St.
Preston, WA 98050 
(425) 222-4900

Brian Kuz
Chief Marketing Officer
(425) 222-4900

Kevin Klock
President & Chief Executive Officer
(425) 222-4900