Merlino Media Group | Agency Profile, Contacts, AOR, Client Relationships
Service: media planning & buying agency
- Main Telephone
- (206) 909-8939
Merlino Media Group Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Janice M. | Founder & Partner | WA | ||||||||||||
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Sample of Related Brands
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| Katie B. | Vice President & Media Director | WA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Zulily launches new campaign
Media Sales Lead: E-Retailer (media).
Key Lead Takeaways: Get in touch soon to secure last-minute ad dollars since the campaign will likely continue rolling out.
Target Demographics: Moms with budget and time restrictions, especially millennials and Gen-X
Key Spend Notes:
- Spend shift summary: Digital spend increased last year and will likely continue doing so in 2023 as Zulily rolls out more work.
- Planning period: Q4
- Buying period: Q3
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Zulily under All Categories*
- 2022 FY Spend: $14m
- 2021 FY Spend: $13.1m
- 2020 FY Spend: $18.2m
- 2019 FY Spend: $15.8m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $2.3m
- Q2 2022 Spend: $3m
- Q3 2022 Spend: $4.8m
- Q4 2022 Spend: $4m
2022 Impressions: 1.8b
Top Ad Types: Facebook (53%) and Instagram (41%)
Top Purchase Channels: Direct (99%)
Top Publishers: Facebook (53%) and Instagram (41%)
Top Industry/Vertical Spenders: Amazon.com, Home Box Office, Inc. (HBO), Procter & Gamble, Walmart Stores, Inc., and Disney
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Vivvix: Google Ads, TikTok, Facebook, Instagram, and online video (Youtube IOS and Youtube.com); DRTV
Social Demographics: Millennial and Gen-X women
Influencers & Brand Ambassadors: Oprah Winfrey, Ellen Degeneres, Jimmy Fallon, Justin Timberlake, and Taylor Swift
2022 Key Hires:
- Elizabeth Martin: Director, Outbound Marketing (August)
Current Agency Roster:
Insight Sources: Digital spend insights estimated by StatSocial.