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Edelman | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(206) 223-1606
Primary Address
1601 Fifth Avenue
24th Floor
Seattle, WA 98121
USA

Edelman Contacts

Contacts (5/10)
Name Title State
Kayla B. Director, Analytics WA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (206) 223-1606
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1601 Fifth Avenue
24th Floor
Seattle, WA
98121
USA

Annika H. Senior Account Executive, Brand WA
Jodie S. Account Supervisor, Crisis Communications WA
Annika H. Senior Account Executive, Brand WA
Lauren P. Vice President WA

Client Relationships


Brand Service From To Media Spend
********** ****** ***** Public Relations *
********* *********** Public Relations *
******* ****** & ******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z Opps: Starbucks shifts strategy to reach younger audiences


Sales Lead: In an effort to bolster brand awareness and engagement among Gen-Z, is shifting from focusing on hot drinks to cold ones.

  • Younger audiences often have more discretionary money to spend, so Gen-Z is becoming more and more of a priority to this company.
  • The company will likely:
    • Return to heavier ad spend, especially via digital channels
    • Seek new digital and/or social agency partners
  • Target demographic
    • Gen-Z

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Starbucks has allocated roughly $36.9m toward national TV commercials.
    • Last year: The company allocated around $52m toward this channel last year after having spent 17% less, around $43.1m, in 2020.
    • 2022 ad programming: Starbucks's 2022 commercials have targeted millennials watching shows such as NFL Football, Good Morning America, Today, The Tonight Show Starring Jimmy Fallon, and Friends.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has spent approximately $45.2m on digital ads.
    • YTD data: Starbucks has earned ~5.3b digital impressions YTD via Instagram (55%), Facebook (26%), desktop video (17%), and Twitter (2%) ads.
    • Last year: In 2021, the company's estimated full-year spend decreased 4% to $82.9m from that of $86.3m in 2020.
  • Additional channel insights  
    • The company utilizes OOH, print (magazines), podcasts, and local broadcast.​​​​​​​​​​​​​​
    • It also works with influencers such as Barack Obama.
    • Finally, Starbucks invests in cause marketing initiatives such as the Global Month of Good effort featured in the video above.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.