Copacino + Fujikado, LLC | Agency Profile, Contacts, AOR, Client Relationships
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Copacino + Fujikado, LLC Contacts
|Betti F.||Co-Founder & Director, Account Management||WA|
Sample of Related Brands
|Tim O.||Director, Engagement Strategy||WA|
|MacKenzie H.||Senior Integrated Producer||WA|
|Tonya M.||Director, Media||WA|
|Andrew G.||Group Creative Director||WA|
Gen-X, Millennial Male Media Opps: Symetra debuts ad campaign amid spend decreases
Symetra launched a campaign dubbed, "Teamates" featuring WNBA star Sue Bird that will run through the holiday season.The campaign will feature a 60-second, 30-second and 15-second spot that will air on Hulu, YouTube TV, ABC/Disney and the during the Hallmark Channel Countdown to Christmas. The 15-second spot will also be supported across social media. Symetra provides life insurance, employee benefits and annuities.
Per Pathmatics, Symetra earned 26.7m impressions through Instagram ads (62%), mobile display ads (14%), desktop video ads (13%) and Twitter ads (11%). It placed the majority of these ads site direct (95%) onto sites such as si.com, youtube.com, twitter.com, thehockeynews.com and wnba.com. It placed the remainder indirectly through Google AdX + AdSense onto nhl.com and si.com. It spent around $188.1k on digital display ads over the last 365 days, a massive decrease from the $794.8m spent in this channel over the 365 days prior.
According to iSpot, Symetra spent around $1.3m on national TV ads YTD, down 100% from $2.6m spent during the same time period of 2019. Full-year spend equaled $2.6m in 2019 and $388k in 2018. This year, it placed ads during programming such as "WNBA Basketball," "World of X Games," "LPGA Tour Golf" and "2020 KPMG Women's PGA Championship."
Sellers-- Symetra typically targets Gen-X and millennial men (dads) through digital display and national TV ads. The company has been decreasing spend in both channels over the last year, which could be due to cost-saving measures amid the coronavirus outbreak. It is difficult to predict this company's future marketing plans as Symetra's spend data does not exhibit any patterns as it has been rather sporadic with its spending. Sellers should reach out soon to secure possible last-minute campaign ad dollars.
Agency & martech readers-- Symetra has been working with creative AOR Copacino + Fujikado since 2004; such a long tenure indicates a change is very unlikely. We believe Copacino + Fujikado also helps out with digital and social media. You can try offering media buying and planning.