|Robyn D.||President & Chief Executive Officer||VA|
Sample of Related Brands
|Jeff S.||Director, Interactive Media||VA|
|Shelley S.||Senior Media Buyer & Planner||VA|
|Ron V.||Senior Creative||VA|
|Mackenzie S.||Account Executive||VA|
Gen-Z, Millennial Opps: Virginia Lottery launches campaign amid ongoing review
Yebo, "The Holidays are Everything" will run through December. Sellers should contact soon to secure last-minute ad dollars.
According to Pathmatics, VL has spent roughly $1.5m on digital ads YTD, already up 51% from the roughly $991.3k it spent in all of 2020. In 2020, the company's estimated full-year spend ($991.3k) jumped 60% from that of $618.9k in 2019. So far this year, VL has earned around 160.2m digital impressions via Facebook (41%), Instagram (34%), desktop video (15%), desktop display (7%), mobile display (2%) and Twitter (1%) ads.
Additionally, Magellan reports VL has aired more than 200 podcast ads within the past 12 months.
The company is currently targeting Gen-Z and millennials via various digital channels. Remember, the new campaign also includes TV, radio, OOH and print content. Sellers should get in touch sooner rather than later if able to offer relevant ad space.
Agency & martech readers - VL recently released an RFP in search of new agency partners to handle creative advertising strategy and media buying services. It may keep working with creative AOR Yebo, but it may not. here. VL isn't currently working with a PR AOR, so you may also benefit from offering PR services.