Spurrier Group | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (804) 698-6333
Spurrier Group Contacts
| Name | Title | State | ||||||||||||
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| Donna S. | Chief Executive Officer | VA | ||||||||||||
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| Tracy B. | Director, Media | VA | ||||||||||||
| Austin B. | Director, Digital Strategy | VA | ||||||||||||
| Jennifer W. | Planning Director | VA | ||||||||||||
| Emily B. | Director, Financial | VA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
The North Carolina Education Lottery releases first creative work from Cactus (Score 30)
year.
Per Pathmatics, NCEL earned 3.4m impressions YTD through Instagram ads (78%) and desktop display ads (22%). It placed the majority (91%) of these ads directly onto sites such as instagram.com, signupgenius.com, witn.com, yahoo.com and bjpenn.com. It placed the remainder (9%) through multiple indirect channels onto sites such as yahoo.com, wthr.com, pastebin.com, phantasytour.com and greatergood.com. It spent approximately $22.4k on digital display ads YTD, just 9% of the $249.3k spent in this channel during the same time period of 2021. Full-year spend increased slightly (1%) from $372.9k in 2020 to $378.4k in 2021.
Sellers-- NCEL mainly targets Gen-Zers and millennials. It reaches these demographics through digital display ads with a heavy emphasis on Instagram. The company has not spent much on digital ads so far this year. However, it may ramp spend up soon to support the "Winners Club" campaign. NCEL also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Remember NCEL just launched a campaign, so reach out to see if you can provide ad space.
Agency & martech readers-- NCEL currently works with creative/social AOR Spurrier Group. The organization picked up Cactus in late 2021, so that account is likely secure for the time being. You can try reaching out to see if it plans on reviewing the media account any time soon or if it needs any additional assistance.