Authentic | Agency Profile, Contacts, AOR, Client Relationships
Service: digital agency
- Main Telephone
- (866) 682-6144
Authentic Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kimberly L. | Fractional Chief Marketing Officer & Peer Advisor | VA | ||||||||||||
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| J M G. | Chief Revenue Officer & Partner | VA | ||||||||||||
| David R. | Chief Executive Officer | VA | ||||||||||||
| Christine M. | Associate Creative Director | VA | ||||||||||||
| Jonathan H. | Engagement Manager | VA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Ameriprise launches two new ads
Key Lead Takeaways: Get in touch soon to secure last-minute ad dollars as Ameriprise continues rolling out new work.
Target Demographics:
- Male consumers
- Primary: Gen-X and boomers
- Secondary: Millennials
- Ameriprise has been bolstering its digital ads to better reach younger audiences.
Key Spend Notes:
- Spend shift summary: While Ameriprise's national TV spend is dropping, its digital spend is on the rise. The company is pretty well-established among its primary target audience of Gen-X and boomers, so it seems to be shifting to reach more millennials.
- Top spending period: Q1, Q3
- Planning period: Q2
- Buying period: Q1
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes Ameriprise under Business & Legal: Investment Services*
- 2022 FY Spend: $4.5m
- 2021 FY Spend: $4.7m
- 2020 FY Spend: $6.7m
- 2019 FY Spend: $8.2m
Ad Flight Breakdown (by spend): In 2022, Ameriprise aired six national TV spots: "Personalized Advice," "Recommended," "Financial Advice That's Personalized to You," "Stars," "Crane," and "Personal Financial Advice From Advisors Who Know You and the Markets."
Top Daypart (by impressions): Early Fringe (244.1m), Day Time (189.7m), Weekend Day (178.6m), and Early Morning (89m)
Top Networks (by spend): BCS, Fox News, ABC, NBC, and BBC America
Top Shows (by spend): Face the Nation, ABC World News Tonight With Davie Muir, 60 Minutes, CBS News Sunday Morning, and College Football
Top Industry/Vertical Spenders (by spend): Fidelity Investments (10.2%), Crypto.com (9.2%), FTX (8.5%), Fisher Investments (6.1%), and Charles Schwab (6%)
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Ameriprise under Financial Services*
- 2022 FY Spend: $435.6k
- 2021 FY Spend: $363.1k
- 2020 FY Spend: $362.6k
- 2019 FY Spend: $654.9k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $173.8k
- Q2 2022 Spend: $43.7k
- Q3 2022 Spend: $120.7k
- Q4 2022 Spend: $102.9k
2022 Impressions: ~40.3m
Top Ad Types: Desktop video (49%), Instagram (25%), and Facebook (16%)
- Top site destinations for last year's desktop video ads included youtube.com (65%), Twitch, fextralife.com, and sports.yahoo.com.
Top Purchase Channels: Direct (94%)
Top Publishers: Youtube.com (32%), Instagram, Facebook, Twitch, and fextralife.com
Top Industry/Vertical Spenders: The United Services Automobile Association, American Express Company, State Farm, Capital One Financial Corporation, and Liberty Mutual Insurance Company
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Kantar: Print, Google Ads, OOH, and local broadcast
Top Sponsored Podcasts: Up First, Planet Money, Marketplace, TED Radio Hour, Marketplace All-in-One
Social Demographics: Older Gen-X and boomers with a strong male skew
Current Agency Roster:
- Invisible Man: Creative agency partner (at least for this campaign project)
- : Creative AOR
- : Media AOR
- : Digital agency partner
Insight Sources: Broadcast insights estimated by StatSocial.