Buffalo.Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: full service agency
- Main Telephone
- (703) 761-1444
|Casey T.||Creative Designer||VA|
Sample of Related Brands
|Kevin C.||Associate Creative Director||VA|
|Robert R.||Public Relations Director||VA|
|Julia L.||Digital Marketing Manager||VA|
|Benjamin C.||Public Relations & Digital Marketing Manager||VA|
Male Gen-X, Millennial Media Opps: Omni Hotels taps golf PR AOR (Score 20)
According to Pathmatics, Omni earned 35.7m impressions YTD through Facebook ads (39%), desktop video ads (27%), desktop display ads (22%), Instagram ads (8%) and mobile display ads (4%). It placed the majority (84%) of these ads site direct onto sites such as facebook.com, youtube.com, instagram.com, pgatour.com and dallascowboys.com. It placed the remainder (16%) of these ads indirectly through Yahoo DSP onto sites such as yahoo.com, wattpad.com, realtor.com, 247sports.com and finance.yahoo.com. It spent around $241.8k on digital display ads YTD, a huge increase from $64.9k spent in this channel during the same time period of 2021. Full-year spend jumped 67% from $600k in 2020 to $1m in 2021.
Per iSpot, Omni spent close to $96k on national TV ads YTD, just 50% of the $191.4k spent in this channel during the same time period of 2021. Full-year spend jumped 77% from $195.6k in 2020 to $346k in 2021. This year, it placed ads during programming such as "PGA Tour Golf," "PGA Tour Special," "America's Newsroom With Bill Hemmer & Dana Perino," "State of the Union Address" and "The State of the Union and Republican Response."
Sellers-- Omni primarily targets Gen-X and millennials with a male skew. It allocates the majority of its marketing budget towards digital display and national TV ads. The company has been steadily increasing digital spend over the last two years. On the other hand, it has reduced YTD national TV spend after it ramped spend up considerably in 2021. This leads me to believe digital ads provide a much better ROI. Sellers should reach out to offer ad space.
Agency & martech readers-- Omni also works with PR shop The Richards Group. Keep reaching out to Omni's DMs because this is its second agency appointment in the last six months.