The Atkins Group | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (210) 444-2500
The Atkins Group Contacts
Name | Title | State | ||||||||||||
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Dirk M. | Partner & Director, Creative Services | TX | ||||||||||||
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Ann P. | Partner & Vice President, Media Channels | TX | ||||||||||||
Jayme L. | Account Supervisor | TX | ||||||||||||
Steve A. | President & Chief Executive Officer | TX | ||||||||||||
Toni E. | Director, Media | TX |
WinmoEdge
Tourism Digital Opps: Visit Huntington Beach taps CMO amid digital spend increase (Score 55)
marketing roles in the travel industry over the years, most recently serving as marketing director of Santa Monica Travel & Tourism. He will have an impact on both the marketing strategy and agency relationships.
According to Adbeat, out of the $53.8k it spent on digital display ads since October 2018, it spent $47.1k (88%) in this channel after October 2019. It placed 99% of these ads programmatically through Google DV360 onto sites such as democraticunderground.com, thehill.com, missyusa.com, republicworld.com and dailymail.co.uk. Finally, it placed 1% of these as native ads through Nativo onto latimes.com, and sandiegouniontribune.com.
Sellers-- VHB mainly promotes itself through digital display ads, indicating it mainly targets millennials and Gen-Z. It began increasing funds in this channel right around the same time it hired the new CMO, so it will likely continue utilizing this channel, especially to entice travelers to visit in summer 2021. Holmes may decide to invest in social media and national TV ads in the future as well. Sellers should reach out soon to get a share of these extra digital ad dollars.
Agency & martech readers-- New CMOs commonly review the company's agency roster as well as hire additional shops. Start reaching you to this organization in order be top-of-mind with the new CMO. We believe you will face creative and media buying competition from The Atkins Group.