Creative Civilization | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural marketing, Hispanic specialty
- Main Telephone
- (210) 227-1999
Creative Civilization Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gisela G. | President & Chief Strategy Officer | TX | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Adolfo A. | Chairman & Chief Executive Officer | TX | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial Media Opps: Hearst names Newspaper CMO amid spend decreases (Score 76)
Magazine 
publisher Hearst Corporation selected a new CMO of its newspapers business; this month, Mark Campbell stepped into the role from tribune Publishing Company, where he served as the CMO and SVP of digital subscriptions. The company will likely start to invest more advertising dollars into its newspapers soon.
According to Adbeat's estimations, Hearst hasn't utilized digital display since June 2019; from August 2018-2019, around $70.8k primarily went toward ads placed site direct ($66.6k) onto destinations such as seattlepi.com ($20.7k), sfgate.com, chron.com, sfchronicle.com and wmur.com.
Since most adults read the news, Hearst has a wide target demographic ranging from Gen-Z to Gen-X; however, we reported earlier this year that CMO Haskell is primarily focused on connecting with more millennials. Ond of Hearst's millennial-focused magazines, Cosmopolitan, reportedly boasts 48m monthly users, nearly 7x the 7m it touted when Haskell joined the company in 2013. Kantar data reports it also utilizes OOH, print (shockingly, newspapers) and local broadcast.
Agency & martech readers - Keep reaching out for work at this account, still vulnerable from its Creative Civilization has handled multicultural work in the past.